Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media. This will allow you to capture the ROI on your social media programs.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). But there are also residual values to consider. In B2B, it’s not about shock value or hilarity (although humor can help), it’s about connecting with the right people with valuable content that motivates them to take action.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Lead nurturing and lead scoring are key to B2B marketing success. marketo : Implementing lead nurturing & lead scoring? Be a presence online- both for your company and your personal brand.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Vidyard

NOVEMBER 11, 2016

Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. They increased the number of marketing qualified leads by 250% and improved lead quality by 200%. Best Personalized Video Campaign. Winner: Reltio. Winner: Terminus.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Have you ever created a YouTube video that went viral, gaining millions of organic views?

Tips 48

Tips Content Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MAY 27, 2011

Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. Being the first vendor to follow up lead to a much higher email click-through rate. We take our event recording, edit it if necessary, and post it to the Marketo channel YouTube.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

JANUARY 19, 2012

A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use. For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 23, 2010

Stand out with creativity - For B2B marketers that want to increase opportunities that will lead to sales, looking outside of the box is not enough - they need to stand outside of the box. Encourage others to share the content you post to your Facebook page or on your YouTube channel.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MARCH 8, 2010

Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. marketo : Great pic from the sales 2.0 Enterprise links?

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

OutboundView

FEBRUARY 28, 2019

Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. The idea here is expediency.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

MARCH 23, 2017

Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. How Does Google Rank Videos? Here are five steps you should take to improve your search rankings so your videos stand out in search results: 1.

Lead Scoring 134

Lead Scoring Lead Ranking Optimization Video Marketing 134

Heinz Marketing

JULY 18, 2021

How many times have you discovered a campaign wasn’t working the way you thought, and it’d been failing for months, not routing engaged leads, or not awarding them a lead score that would have pushed them over to sales? . I’ve given up many weekend days manually testing lead flow through forms, workflows, and campaigns.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

seo.co

NOVEMBER 8, 2021

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. Let’s dive in: Search Engine Land.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

NOVEMBER 18, 2020

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Check — and fist bump.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

SmartBug Media

NOVEMBER 21, 2022

Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Marketo Engage.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

seo.co

MARCH 8, 2020

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. Let’s dive in: Search Engine Land.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

ClickZ

JUNE 20, 2019

Key features : Automated emails, templates, email cascades, instant notifications, HubSpot CRM, out-of-the-box reporting and analytics, predictive lead scoring, Salesforce integration. These include lead-scoring packages, list-building features, contact tags, and campaign rules. Source: Hubspot. Source: GetResponse.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

FEBRUARY 21, 2022

10 Most Important Google Ranking Factors (& How to Optimize for Them!). Those who showcase their passion by running a personal blog, podcast, YouTube channel, or active Twitter feed signal a potentially positive reputation. Dive Deeper: * A Simple Hack to Combine Facebook Ads and Google Ads. Red Flags.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Oktopost excels at uncovering the value social media presents for B2B companies by demonstrating the impact (organic) social has on the sales funnel. Superb value for the price.

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

QuanticMind

OCTOBER 26, 2017

Video Ads: “Cracking the Video Code on Facebook Ads” by Susan Wenograd. Analytics & Insights: “User Scoring and Behavior Driven Personas” by Sayf Sharif. More importantly, DDA is available only for Google and doesn’t talk to other important channels such as Facebook. >>Back to top.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Vidyard

OCTOBER 27, 2019

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities. Twitter: 15-30 seconds. Facebook 15 seconds to 2 minutes.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Adobe Experience Cloud Blog

APRIL 22, 2016

By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. You can also build a list of leads who watched specific videos to send personalized follow-ups based on their interests.

Marketing Automation Services 48

Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. Facebook Video Statistics 3.2 Twitter Video Statistics 3.5 YouTube Statistics 3.7 Video Marketing Statistics 2.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag?

Social Media 48

Social Media Social Marketing Media Planning 48

Adobe Experience Cloud Blog

AUGUST 17, 2011

Content can be found on websites, often in channels such as Facebook or YouTube, and most of it is delivered through search results. The best practices are those that combine lead generation, scoring and nurturing, and marketing analysis.

Peer-to-peer 48

Peer-to-peer Work Management Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 16, 2012

Toby is the CEO of Kapost , the leading provider of content marketing software. This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. In the past, SEO was a “black hat” game where technical tricks won high rankings. Syndication.

Top of Funnel 48

Top of Funnel Marketing Funnels Traffic Campaigns 48

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? We know that content marketing can generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective.

Social Media 48

Social Media Tactics Banners Media 48

Outgrow

JULY 1, 2021

Jay Baer: For me, it’s understanding that even though there’s not very often there’s a marketing emergency or a content emergency, social media and the work that I do and my team does has value. I mean, there’s lots of effective influencer work on LinkedIn and certainly snap and Insta and Facebook, and Twitter, and TikTok.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52