Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, CA.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Conversica

MAY 23, 2018

FOSTER CITY, CA - (23 May, 2018) Leader in Conversational AI Adds Former Marketo and Oracle Sales Executive to Executive Team as Company Expands in Markets, Capabilities and Geographies. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. He began his sales career at Oracle. sara@bospar.com.

Enterprise Management 40

Enterprise Management Marketing Management Marketo Gartner 40

Martech Advisor

OCTOBER 23, 2019

Mailchimp's marketing automation suite offers advanced features such as creating HTML email templates, landing pages, Google remarketing ads, and Facebook and Instagram ads, A/B and multivariate testing, and standard and comparative reports. The tool is also recognized as a visionary in the 2019 Gartner Magic Quadrant for CRM Lead Management.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Conversica

OCTOBER 27, 2019

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

Conversica

SEPTEMBER 5, 2019

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, CA. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. . Conversica Media Contact: Deborah Mullan. 650) 239-0354.

Peer-to-peer 40

Peer-to-peer Product Lead Scoring Lead Ranking 40

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. In a survey, Gartner found 75% of B2B buyers agreed people from different locations and roles are involved in purchasing decisions. However, there is confusion among marketers concerning what it means and how to do it effectively.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Marketing Insider Group

FEBRUARY 5, 2024

Gitnux) 85% of Facebook users watch videos with the sound off. DataReportal) The top three social media channels based on potential ad reach in the United States are Facebook (188,050,000), Instagram (161,700,000), and TikTok (150,000,000+). DataReportal) Only 25% of users access Facebook via laptop or desktop.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Presenters of Inbound Conference. Cambridge, MA – [link]. New York, NY. San Francisco, CA · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Onalytica B2B

APRIL 20, 2016

Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Gartner for Marketing. Gartner for Marketers. Gartner for Marketers. Content Marketing was the 2nd most popular debate driver, followed by Branding. Wordstream. Rand Fishkin. PamMktgNut. Marketing Nutz.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes! Forrester Wave Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Conversica

AUGUST 26, 2019

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, CA. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. Conversica Media Contact: Deborah Mullan. 650) 239-0354.

Product 8

Product Gartner Sales Qualified Leads Advertising Agencies 8

Circle Studio

MARCH 7, 2019

85% of Facebooks videos are watched without sound ( Digiday ), so consider including captions. This can increase your video’s view time by 12% ( Facebook ). Trends video from Gartner. Webinar from Marketo. Videos up to 2 minutes long receive the most engagement ( Wistia ). Employee Spotlight video from Hourigan.

Webinar Metrics 133

Webinar Metrics Video Marketing B2B Marketing Marketing & Strategy 133

Adobe Experience Cloud Blog

MARCH 17, 2017

Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Martech Advisor

NOVEMBER 15, 2019

There are several digital tools available to help automate and augment the lead generation process, including Salesforce, Marketo, and many others. Marketo – Marketo is another recognized name in the martech landscape, backed by Adobe’s customer experience management capabilities. We’d love to hear from you!

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

Conversica

OCTOBER 3, 2018

Available now, the Admissions Assistant communicates over multiple communication channels, interacts in multiple languages, and integrates with the leading CRM and marketing automation systems, including Salesforce, Microsoft Dynamics, HubSpot, Marketo, Pardot, and Eloqua. Follow the company on Twitter , LinkedIn and Facebook for updates.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Adobe Experience Cloud Blog

JANUARY 16, 2017

But what could you do–in terms of engagement–if you learn through her content consumption patterns that she’s interested in football, responds to sponsored content from travel brands, and mostly responds to content that’s shared on Facebook? How would that change the subsequent content, offers, and channels you target her with?

Thought Leadership 48

Thought Leadership Marketo Trigger Marketing Gartner 48

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

FEBRUARY 13, 2018

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . Does the content you’re retargeting Facebook users with work well on mobile as well as desktop? (

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Did she navigate to your site from Facebook? At Marketo, we found that our lead nurturing campaigns that use behavioral targeting have 57% higher open rates , 59% better click-to-open rates, and a whopping 147% higher overall click rate. Research from Gareth Herschel at Gartner found that event-triggered campaigns (e.g.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Could Facebook become a Lead Nurturing platform? But Facebook? Facebook (91). A Marketer’s Guide to Facebook’s New Social Plugins , April 22, 2010. April 6, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

chiefmartech

OCTOBER 23, 2015

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

chiefmartech

FEBRUARY 9, 2016

Topics to be discussed will include: the balance between consolidation and diversified innovation; the challenges and opportunities for marketing platforms and ISVs; the next wave of evolution in marketing and IT collaboration; the blurring of lines between sales/commerce and marketing; new disruptive technologies (IoT?)

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. How to Build a Facebook Chatbot Marketing Funnel. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Adobe Experience Cloud Blog

MARCH 30, 2016

Customers don’t think of themselves as “email customers” or “Facebook customers” or “mobile customers.” In fact, 98% of marketers acknowledge that the online and offline channels are merging and a third of marketers already have their digital techniques fully incorporated into their marketing operations, according to Gartner.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

SnapApp

DECEMBER 22, 2016

If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. CoSchedule. AdEspresso.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Metadata

MARCH 18, 2021

Then it’s just a sea of Facebook. The entire 300 Facebook instances open in front of you, we’re just standing in the back of the class head in our hands. Gil Allouche: Tar Tap become Marketo, right, eventually? Nicolas Vandenberghe: Tar Tap almost went under and got picked up by Marketo. Like, “F**k.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52