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Best Events in 2020 to Improve Your Marketing Automation Game

TrustRadius Marketing

If you are looking to improve your Adobe or Marketo skill set, this is a fitting marketing event for you. For marketers who want advanced training , there are additional courses on Adobe and Marketo products that coincide with the conference. Marketo Imagine participants have access to all Summit keynotes, sessions and labs. .

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. In a survey, Gartner found 75% of B2B buyers agreed people from different locations and roles are involved in purchasing decisions. One of the examples outlined their efforts to land T-Mobile. What is account-based marketing?

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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Backlinko) 30% of mobile searches are related to a specific location. of their advertising budget to branding.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Advice from Marketo Champions. So, don’t just take our word for it!

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . Apply this mobile-first mindset outside your website. For example: . A physical store.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

” He described the shift from the first era of brand voice (advertising), to the second era of consumer voice (social media), to the third era of product voice (IoT), where every product acquires a digital identity. specifically for advertising (adtech) vs. broader, all-encapsulating (martech). .”