Database Marketing Facebook Gartner Marketo 
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2013
Did she navigate to your site from Facebook? At Marketo, we found that our lead nurturing campaigns that use behavioral targeting have 57% higher open rates , 59% better click-to-open rates, and a whopping 147% higher overall click rate. Research from Gareth Herschel at Gartner found that event-triggered campaigns (e.g.
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