Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

WebMarketCentral

MARCH 16, 2009

Among the report's other findings: While the total amount of time spent online, globally, increased by 18% last year, the amount of time spent on member communities rose by 63%, and the time spent on one site—Facebook—rose an astounding 566%. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

OCTOBER 14, 2010

Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Not everyone in B2B “buys&# that they each hold a stake in search – Sales/Marketing/IT/Execs,etc.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JANUARY 28, 2009

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Buzz Marketing for Technology

JUNE 27, 2008

Why Microsoft Should Bring Facebook-like Look to SharePoint. Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Read Forresters advice for deploying an enterprise mobile solution. blackberry. employment. Innovation. job search.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

WebMarketCentral

NOVEMBER 12, 2008

Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Get your "score" from Hubspot's TwitterGrader.

Twitter 20

Twitter SEM Tools Practices 20

Marketing Insider Group

JANUARY 2, 2013

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook. sources through the purchase funnel according to Peter Burris from Forrester. Some of the slides where the basis for my Web 2.0

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

WebMarketCentral

SEPTEMBER 4, 2008

How Can Marketers Harness The Social Web? by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. Listening and sincerity are high on her list. Some of the information here is expected (e.g.

Social Media 20

Social Media Optimization Linkbait Media 20

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 It’s a nice summary of what legs the ‘web 2.0′

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Presentation at Scaffolding learning - web 2.0 FASTforward Blog (Enterprise 2.0). Forrester Information To KM. Jeremiah Owyang (Web Strategist). . “ Personal Learning Environments ,&# icalt , pp. 815-816, Sixth IEEE International Conference on Advanced Learning Technologies (ICALT’06), 2006.

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. How Technology, E-Commerce and Web 2.0

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

DECEMBER 13, 2010

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40