Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". Facebook introduces @Mentions in Status Updates. Big M&A Month-.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. This blog draws on the heritage of my Forrester research. This is the first year we asked about the role of the corporate Web site. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Share your thoughts, post a comment.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? How Can Marketers Harness The Social Web? by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands.

Social Media 20

Social Media Optimization Linkbait Media 20

Buzz Marketing for Technology

JUNE 27, 2008

Why Microsoft Should Bring Facebook-like Look to SharePoint. Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Read Forresters advice for deploying an enterprise mobile solution. © 1994 - 2008 CXO Media Inc. blackberry.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Marketing Insider Group

JANUARY 2, 2013

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook. sources through the purchase funnel according to Peter Burris from Forrester. Some of the slides where the basis for my Web 2.0

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

WebMarketCentral

NOVEMBER 12, 2008

Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. Get your "score" from Hubspot's TwitterGrader.

Twitter 20

Twitter SEM Tools Practices 20

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Presentation at Scaffolding learning - web 2.0 Wish-list: aggregate outbound social media experience. FASTforward Blog (Enterprise 2.0). Forrester Information To KM. Jeremiah Owyang (Web Strategist). Social Media Today. . “ Personal Learning Environments ,&# icalt , pp. Highly recommended.

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40