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Social media marketing is Homo sapiens sapiens social

Biznology

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

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All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. So I’ve created a list of the digital marketing tools we use on a regular basis.

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6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

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Harnessing the Power of Content Automation and Personalized Product Recommendations

Litmus

For many marketers, this manual process isn’t just time-consuming—it opens the door to human error and inconsistency. It transforms email personalization by enabling marketers to deliver highly relevant, dynamic content at scale. Keeping content fresh and relevant without the right tools feels like a constant uphill battle.

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B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy.

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