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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

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9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

How can B2B marketers create an effective Weibo profile and engage with the right audience? This post explores the necessary elements to an impactful B2B Weibo profile and highlights B2B companies doing it right. Fundamental Elements of a Weibo Profile. Attractive visual elements for profile image, header image, and background.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. So, if your prospect recently spoke as a guest on a webinar, begin your outreach by sharing insights and takeaways you gained from it.

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. This video ad is a great example of the power of customer stories. This is a great example of a somewhat plain-looking ad that has generated an enormous amount of engagement. Yes – and it works.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Profile (biographies and interviews with key individuals from the Nutanix global team). LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week.

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Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

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SaaS Email Marketing Strategy That Brings Sales (With Bonus Examples)

SendX

Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately. If it is a high-ticket sale, you might want to invest in a good webinar or conference. For example, have a long sequence for someone who signed up after downloading a free report.