Remove Examples Remove Paper Remove Segmentation Remove Wikipedia
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Is social media all the market research you need?

Biznology

Photo credit: Wikipedia. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. But they can also come from analyzing data by segment or from simply asking why. I could not agree more.

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Branding the “Circular Economy” for Millennials

Biznology

Millennials, the first digital generation, are very different from other market segments. The idea of circular material flows as a model for the economy was first presented in 1966 by Kenneth Boulding in his paper, “The Economy of the Coming Spaceship Earth.” So what exactly is “circular economy”?

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9 Google Analytics metrics every marketer should know

Biznology

Photo credit: Wikipedia. SEGMENTATION : Not all visitors are equal and, for every business, there a wide disparity between best and worst customers. Segmentation can be easily viewed within Google Analytics on the dimension most important to your business or set up with their Advanced Segments feature.

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. The price is the forms we make people fill out to download white papers or sign up for events. The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson.

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. The price is the forms we make people fill out to download white papers or sign up for events. The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Therefore, the business goal is to mix shift the segments! I think this is the wrong goal.

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Why Marketers Need to Start Caring About Social Responsibility

Hubspot

But if you do want the Wikipedia explanation, "CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.".