Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In other words, they believe there’s a method to the madness.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Implicit in this concept is the idea that the Internet is a perfect democracy, where all content is equal; and ideas are disseminated in a cascading fashion. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Scott Stratton , author of “ UnMarketing: Stop Marketing.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. He highlights several examples of the societal damage that has occurred. No Cold Calls.’

Work Management 108

Work Management Viral Marketing Marketing Management Cold Calling 108

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Video product is now easier and less costly than ever. Introduce Your Brand.

Video Marketing 247

Video Marketing Business Work Management Marketing Management 247

Vidyard

DECEMBER 13, 2018

Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers – GoVideo sales users can now do it too. It’s a content-marketing meets challenger-sale strategy that helps them stand out. Like telecom, or the internet.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Content Standard

AUGUST 2, 2017

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

Viral Marketing 51

Viral Marketing Peer-to-peer Internet Marketing Marketing & Strategy 51

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 111

Social Media Social Marketing Paid Search Agency Media 111

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” Did they launch a new product?

Work Management 73

Work Management Marketing Management Social Media Service 73

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms. WhatsYourName – Starbucks.

Social Media 52

Social Media Examples Campaigns Media 52

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. In one example of the Mucinex videos, OurFire, an account with over 2.4 Why does this strategy make sense?

Examples 89

Examples Paid Search Agency Marketing & Strategy Video Marketing 89

Contently

SEPTEMBER 22, 2016

That’s a big reason why GE Reports has become one of the most successful examples of content marketing. The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. And he did , across several platforms.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. What is hashtagging?

Effectiveness 114

Effectiveness Social Media Paid Search Agency Viral Marketing 114

FMG Suite

FEBRUARY 9, 2022

Want to know what the prices are, how long it takes to receive a service or product, are there any locations near them, etc. The incredible thing about the internet is the potential to spread information; from word of mouth, virality, and contact pages. This depends on your range of services/products and the size of your firm.

Contacts 52

Contacts Practices Examples Best Practices 52

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A classic example of the network effect is the internet. What are some other examples of the network effect?

Social Media 98

Social Media Effectiveness Media Work Management 98

NuSpark Consulting

JUNE 24, 2014

The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. Get on Board!

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Oktopost

AUGUST 26, 2019

It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. 85% of internet users in the United States report watching at least one online video per month on any device. So, why are B2B marketers lagging behind?

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Quick Takeaways.

Tactics 264

Tactics B2B Marketing Work Management Planning 264

Vidyard

DECEMBER 13, 2018

Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers–Vidyard Chrome extension sales users can now do it too. It’s a content-marketing meets challenger-sale strategy that helps them stand out. Like telecom, or the internet. Hello sales automation!)

Video Marketing 65

Video Marketing Examples Paid Search Agency Sales Qualified Leads 65

Sprout Social

APRIL 16, 2020

The anonymity of social media encourages bullying behavior , and has given rise to trolls who exist to harass, abuse and even dox people across the internet. For social media managers, addressing your mental health is about more than maintaining workplace productivity—it’s also about protecting your sanity and overall health and wellbeing.

Work Management 143

Work Management Social Media Marketing Management Peer-to-peer 143

Sprout Social

OCTOBER 25, 2022

Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. New Mediums For Content Marketing. content marketing’s purpose is to attract and retain customers by consistently creating and curating content in a way that is valuable to them. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? How to Use Social Media for Affiliate Marketing.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. For many, guerrilla marketing is the answer. What is Guerrilla Marketing? The concept of guerrilla marketing is derived from the idea of guerrilla warfare.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. What is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. Translator.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 116

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Even if their product is great, a business that fails to build authority in the digital space will get lost in the shuffle. Take the Sage example below. Image sourced from pepper.io

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Convince & Convert

NOVEMBER 7, 2011

Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company. It wasn’t just the look of Annotations that made viewers want to run as far away Internet video as possible, it was the general practicality of Annotations. Why We Used To Hate Annotations.

Youtube 120

Youtube Viral Marketing Blast Campaigns Internet Marketing 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Scoop.it

JANUARY 7, 2021

This company is a great example of how a smart and efficient approach to building an online brand looks like. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

ClickDimensions

FEBRUARY 15, 2023

In his example, Adam noted the importance of frequent communications with clients that are catered towards their preferred frequency. “Some people like an annual review; others like a check-in once a week. One of the ways in which SMBs can achieve this level of refined personalization is through Sales and Marketing Automation.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. The internet is a busy place. Drive traffic back to your products and services. based on the title.

Youtube 145

Youtube Promotion Spending Video Marketing 145