Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Read more here.

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Privacy Work Management Marketing Management Privacy Protection 112

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users. Companies like Factors.ai

Analytics 125

Analytics Privacy Privacy Policies Privacy Protection 125

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.

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Privacy Top of Funnel De-duplication Analytics 98

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Google Android: 2.0%. Apple: 57.4%. Gmail: 30.4%.

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Privacy Protection Email Marketing Privacy Stats 86

DAGMAR Marketing

NOVEMBER 20, 2023

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. If the user or event count is below a certain number, Google will withhold that data. The answer — Google Signals. What are Google Signals?

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Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Martech

JANUARY 26, 2022

Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. It’s also becoming clearer that marketing teams need to come up with fresh ideas in their strategies and be first to act, instead of waiting around while major players like Google keep changing the field of play.

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Privacy Protection Marketing Proposals API Privacy 92

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. For example, our December 2021 email client market share report shows that Gmail is the most popular webmail client with 89.6% Windows NT 10.0;

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Email Marketing Privacy Protection Open Rate Trigger Marketing 107

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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Privacy Policies Privacy Privacy Protection Marketing Management 78

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech

OCTOBER 3, 2022

Here are a few examples. A common example is a web analytics platform. Two major players in this space are Adobe Analytics and Google Analytics. Two major players in this space are Adobe Analytics and Google Analytics. It is no secret that privacy regulations have evolved. Analytics platforms. Get MarTech!

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Analytics Privacy Protection Privacy Marketing Analytics Tools 110

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. These changes are leaving marketers scratching their head about what to expect. What parameters are affected?

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Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Customer Experience Matrix

NOVEMBER 18, 2018

Industries with bad reputations may aim to change public opinion: oil companies touting their environmental concerns are a long-standing example (although this rarely extends to support for policies that would limit their profits). But employee protests at Google , Amazon and Microsoft tell a similar story.

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Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. For example, as a marketer, you will most likely be using this information to personalize the experience for the end user. Privacy by Design.

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Privacy Work Management Paid Search Agency Marketing Management 80

Brightedge

JULY 22, 2022

The W3C table of contents is 209 pages alone and we still must account for Google and user experience standards. we still have to account for Google standards and user experience standards. A consumer looking to purchase a product is more likely to start at Amazon.com than they are to start at Google.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Establishing a privacy-first first-party data strategy. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?), Monetizing the first-party data we have gathered. Commercial team.

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Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Liveintent

FEBRUARY 28, 2023

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. digital ad spend in 2022.

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Paid Search Agency Ads Privacy Protection Ad Building 62

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. For example, instead of focusing on upper-funnel metrics like clicks and opens, marketers can optimize for downstream outcomes such as signups and purchases.

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Top of Funnel Analytics De-duplication Work Management 68

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. I think we should be open to the fact that Google might decide to follow what Apple is doing. Will we see others follow suit?

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Privacy Protection Privacy Webinar Metrics Deliverability 99

Martech

OCTOBER 18, 2021

Now it doesn’t appear that there’s any intention of excluding marketing and sales data, for example, but then why is it specifically for service? Keeping pace with privacy laws and practices. “We’re Privacy laws in Europe and in some U.S. Things aren’t as crystal clear as we might always wish. Editorial Director.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 93

Adobe Experience Cloud Blog

APRIL 20, 2020

For example, Wix ADI will analyze your logo to come up with color schemes they can then apply to the rest of the site. Google recognizes PWAs as well, so they may very well be here to stay. Boosting privacy. If you like what you see, you can just hit publish. Creating Pre-made templates. Take the Firefox 70 update.

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Marketing AI Marketing Websites Ad Building Process 169

Litmus

OCTOBER 6, 2021

From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. We’re constantly finding new ways to better communicate with our customers.

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Best Practices Privacy Protection Privacy Email Marketing 103

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

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Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Martech Advisor

MARCH 9, 2020

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

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Privacy Paid Search Agency Advertising Agencies Google 64

Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin? .”

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Privacy Enterprise Management Marketing Management Lead Ranking 123

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

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Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

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Privacy Opt-out Contingency Planning Opt-in 104

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 100

Work Management Privacy Protection Marketing Management Privacy 100

Choozle

JUNE 13, 2022

From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay. Europe’s General Data Protection Regulation (GDPR). State laws.

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Privacy Privacy Policies Opt-out Advertising Agencies 78

Convert

MARCH 7, 2023

It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. Can Google Analytics Be Trusted When It Comes To Privacy?

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Privacy Marketing Analytics Tools Features Privacy Policies 52

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. Essentially, it’s a privacy measure.

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Privacy Protection Marketing Analytics Tools Doubleclick Privacy 104

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. As Google goes, so does the rest of the market. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers.

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Sales Management Opt-out Privacy Opt-in 86

Adobe Experience Cloud Blog

MAY 7, 2021

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Privacy protection and anonymity are the two main reasons for this step.

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Paid Search Agency Advertising Agencies Planning Marketing Management 174

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

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Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Key Provisions.

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Privacy Privacy Policies CPA Cost per Acquisition 52

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Remember that Google Analytics uses landing page sessions to calculate conversions. Suppose, for example, you need to increase your list by 20% for the year.

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Budget Programs Long Tail Marketing Ad Frequency Click Rate 116