Webbiquity

MARCH 2, 2017

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). Example questions. It’s all a few clicks away. Deb Calvert.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

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DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Fee-based platforms like Compendium and HubSpot are also search-friendly. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

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FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. What new features should you get familiar with? New LinkedIn Features. LinkedIn Tips and Best Practices.

Linkedin 100

Linkedin Tactics Tips Work Management 100

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MAY 10, 2011

Feature a newsletter signup box prominently near the upper-right corner of your blog. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Link to product information from within your blog posts. Build your email subscriber list.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

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DECEMBER 14, 2017

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. But putting all of this into a single newsletter would be information overload.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Webbiquity

OCTOBER 27, 2015

The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. Though it’s vital to communicate product features and benefits (on both a business level and, as noted above, a personal level), stories are also very powerful.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

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APRIL 22, 2014

For example, when buying a car, you wouldn’t expect to pay extra for the engine—that’s assumed to be part of the package. For example, if there are two social media monitoring tools, one priced at $300 per month and one at $3,000 per month, you can infer quite a bit without knowing anything more about them.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Webbiquity

MAY 20, 2013

How can you capitalize on the Advanced Segments feature in GA? The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g.,

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

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NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Informative? Why are so many companies now embracing blogging? An alternative approach is to treat the blog as a separate entity with a meaningful URL. Intellectual?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

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FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Two new features for self-service advertisers by Twitter Advertising Blog. In a world where media brands are competing for attention, Twitter is the strongest channel for media brands to focus on for people’s discovery of news and information.”

Twitter 100

Twitter Tips Tools Tactics 100

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APRIL 3, 2012

Paul Anthony passes along his collection of tips, tricks and reports to get at the wealth of data GA really collects, for example a drill down report which “shows what content draws people in, and from what sources and mediums. While the post is ecommerce-focused, much of the information will be helpful to B2B marketers as well.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

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MARCH 27, 2013

Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.” There are a bunch of templates to choose from too.”

Linkedin 100

Linkedin Paid Content Tactics Tips 100

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JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. For example, #8: “There are no shortcuts.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

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APRIL 8, 2013

The Ultimate List of Email SPAM Trigger Words by HubSpot. Sutton advises marketers not to treat email like direct mail, for example by avoiding segmentation: “In direct mail, segmentation is used to keep costs down…When email came along, direct mail marketers saw a bonanza. General Email Marketing Tips & Techniques.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

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APRIL 8, 2013

The Ultimate List of Email SPAM Trigger Words by HubSpot. Sutton advises marketers not to treat email like direct mail, for example by avoiding segmentation: “In direct mail, segmentation is used to keep costs down…When email came along, direct mail marketers saw a bonanza. General Email Marketing Tips & Techniques.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

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OCTOBER 23, 2012

Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday). ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media.

Paid Content 100

Paid Content Twitter Tactics Tools 100

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MAY 20, 2014

Devanshi Garg showcases five websites that use HTML5 to “create graphical and feature-rich web experiences that blur the line between entertainment and digital marketing,” including the marketing site for the movie Gravity , on which visitors can “initiate a 3D spacewalk experience through their browser using HTML5 and WebGL.”

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

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JUNE 17, 2013

For example, do include a blog and place a (simple) newsletter sign-up box on your site (presuming you offer a newsletter); don’t use auto-play videos, Flash or poorly-crafted titles. One more set of free font downloads from Henry Jones, this set featuring typefaces like Nexa , Bouwen and NeoDeco. Free Social Media Icon Sets.

Design 100

Design Resources Mobile Advertising Landing Pages 100

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SEPTEMBER 19, 2012

Though this post is now old news for many Facebook marketers, this piece by frequent best-of contributor Kristi Hines nonetheless provides a great review of Timeline features to go back to and make sure nothing was missed or sub-optimized from Facebook brand timeline pages. The evolution of Facebook features by EngageSciences.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

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JANUARY 31, 2011

What types of information are worth sharing, beyond blog posts? Tia Peterson praises seven features of the new Twitter interface (such as the “Recently Listed&# box, easy DM replies, and ability to send a tweet from any page) but also cites three areas that still need improvement. 8 Ways to Not Get ReTweeted by HubSpot Blog.

Twitter 100

Twitter Tools Tips Best Practices 100

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DECEMBER 27, 2011

Contending that “there is a great deal of nuance to creating a successful (Facebook) Page,” Josh Constine highlights three strategies with examples. 20 Tips to Get Your Content Seen on Facebook by HubSpot. 20 Tips to Get Your Content Seen on Facebook by HubSpot.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

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MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

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JANUARY 17, 2011

For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Women are also more likely than men to share pictures. by aimClear. There are 1.5

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

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FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Embed posts from all the major social networks in a single view, and automatically notify users when their content has been featured. ” — Nikki Woods.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

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FEBRUARY 23, 2012

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. 5 Top Google+ Plugins by Kim Garst.

Google 100

Google Tactics Tips Best Practices 100

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MARCH 28, 2012

35 Inspiring Examples of Websites Using HTML5 by Web Design Ledger. Gisele Muller presents “35 new examples of websites that are also using some new tricks from HTML5,” including Wantlist , Vision18 , Visua Design and Andrew Shanley. 40 Beautiful and Inspiring Examples of Slideshows in Web Design by Tripwire Magazine.

Design 100

Design Marketing Websites Tips Landing Pages 100

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MARCH 6, 2012

Her focus is on non-profits, most of the information here can apply to almost any organization. For example, “Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed).” by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog.

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

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DECEMBER 6, 2016

How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Here’s one simple yet noteworthy example. ” — HubSpot (Video).

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70

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JUNE 6, 2011

One example, the word: Aware. On David’s blog you will find more information on Brand Relevance as well as all his other books he has published. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet. Mike is the CMO at HubSpot in Boston, a marketing software company.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

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AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

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MAY 16, 2017

Discover who is hosting any website—get information about the web host, IP address, name servers and more. For example: your site had 1,156 visits from Google last month, compared to 949 visits the month before. ” — HubSpot. Showcase reviews: HubSpot. Desktop version offers premium features. Pricing: free.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

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MARCH 30, 2017

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. ” — HubSpot. Showcase reviews: HubSpot. Helpful, for example, when examining multiple pages of Google search results. 1) Rapportive.

Google 100

Google Best Practices Work Management Sample 100