Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. A successful concept like CDP quickly takes on a life of its own.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

JANUARY 3, 2021

Indeed, the industries hit hardest by the pandemic – travel and events – also show that virtual experiences are not enough. Whatever their complaints before the pandemic, almost everyone who formerly traveled for business or attended business events is now eager to return to seeing people and places in person.

Work Management 248

Work Management Marketing Management Software Paid Search Agency 248

Customer Experience Matrix

AUGUST 20, 2012

They include managing events such as trade shows, integrating with external Web sites, and support for fax and direct mail. So their continued growth represents catch-up by vendors who had not already provided them, probably more for competitive sales reasons than actual customer needs. • New channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. And you can be sure that clever salespeople at both companies will offer the products as CDPs if that's what it takes to close a deal. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

NOVEMBER 24, 2016

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 16, 2018

So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Product Scope CDP product scope has a more convoluted history than you might think. But the nature of software products is to expand their functions.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

SEPTEMBER 28, 2017

The AgilOne event was invitation-only while the London presentation was open to any conference attendee, although BlueVenn did personally invite companies it wanted to attend. The AgilOne audience were all retailers, not surprisingly given AgilOne’s focus and the relation of the event to Shop.org. Broader awareness of CDP.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. its phone clients sell many more products than text; it has a smattering of clients in financial services and manufacturing; and it has corporate offices in Dubai and headquarters in the Netherlands. .;

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

JUNE 2, 2016

There can be separate maps for individuals, companies, products, customers, partners, or whatever other entities the user wants to work with. Rules can be triggered by events or executed on schedule. The system can also map on combinations of fields and do fuzzy matching on inconsistent data. Usermind Rule And that’s pretty much it.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Customer Experience Matrix

MAY 21, 2015

What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. Perhaps inspired by the venue, the Teradata folks did a lot of (metaphorical) kimono opening at the event, detailing their product plans in ways I rarely see in public. Maybe that’s the nature of roadmaps.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 18, 2023

In fact, the CDP Institute’s RealCDP requirements include real-time access to profiles and real-time event triggers. Prioritizing cost over requirements will surely lead to more companies purchasing unsuitable products. Real-time processing is a high priority for most users: mixed. Your company should work hard to avoid them.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

JULY 22, 2011

Both events mark a continued expansion of their product. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. Events and connectors make it easy to build a central database of customer behavior.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

APRIL 13, 2017

Of course, the system still has some standard events shared by all clients, such as orders and customer service calls. It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files. Pricing for Monetate has also changed with the new product.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2018

But Celebrus does differ in several ways from most CDP products: - in-memory data. When Celebrus described their product to me, it sounded like they don’t keep a persistent copy of the detailed data they ingest. Well, Celebrus calls itself one – in fact, they were an early and enthusiastic adopter of the label.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

JUNE 3, 2017

Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. Customer data is organized into profiles and events, which lets the system store nearly any type of information without a complex data model. Automated product recommendations are due later this year.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

APRIL 25, 2013

Certainly systems for Customer Data Integration (CDI) have been around for decades: these include specialized products like Harte-Hanks Trillium and SAS DataFlux , CDI features within general data management suites like Informatica and Pentaho , and integration within cloud-based business intelligence products like GoodData and Birst.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

OCTOBER 14, 2014

The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. They can use any information in the system database: there is no distinction between events like email opens and attributes like customer address. Selections define who will see the message.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

APRIL 5, 2011

Previous products include Verbind (later purchased by SAS ), Elity (eventually owned by Unica ), and Harte-Hanks Allink Agent (still around in some form). and specify how to treat each group after common events such as placing an order. Whether it’s radically simpler is another question. Some perspective is in order.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

JUNE 13, 2016

It then enhances the contact and account data with attributes, events, and intent from the usual ABM data vendors. Recipes can be driven by real time events (“send a task to CRM if a decision-maker requests a meeting”) or by scheduled processes (“check daily for new accounts without a decision-maker and fill any gaps you find.”)

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

APRIL 1, 2013

In any event, I did manage to spend most of the conference in my own comfort zone of analyzing Infusionsoft’s business. The primary sources of new customers are still offline: referrals, partners, events, and direct mail. Infusionsoft also announced several non-technical initiatives, again with the goal of making users more productive.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

JULY 17, 2015

Among segment-based systems, collaborative filtering uses product selections almost exclusively: this is the classic “customers who looked at this product also considered these products” approach, which doesn’t take into account other aspects of the customer’s history.

Work Management 120

Work Management Segmentation Analytics Automation 120

Customer Experience Matrix

FEBRUARY 19, 2018

One typical use is deciding how much to bid for a display ad impression; another is to choose products or offers to make during an interaction. Some implementation draw broader conclusions from the data by grouping content with similar characteristics such as product, message, or offer. Journey analysis.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

JUNE 17, 2016

It also stores this data in what it called a “polyglot” data model of several technologies (Solr, Redis, Mongo, and Cassandra, fronted by Kafka data collection) that allows vastly more flexibility than a conventional marketing automation product.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

MAY 13, 2012

Last week the action shifted to the high end, where FICO announced its purchase of Entiera , one of the few remaining enterprise class products. But it sell these largely as add-ons to its core predictive analytics products. FICO’s backing will certainly allow Entiera to sell to more companies.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system can also integrate with event management software and Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 20, 2016

When data changes in one of customer-facing products, the change is sent to Hull which in turn sends it to other products that are tracking that data. can also integrate with Zapier and Segment allowing it to exchange data with the hundreds of systems those products support. That’s the “persistent” bit of the CDP definition.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 4, 2011

This products below are a somewhat arbitrary selection, since pretty much every printer, service bureau, and email provider has a list selection tool. Provides multi-step, event-triggered campaigns, content creation, asset management, and multi-media output including Web-to-print.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 5, 2015

This means that marketers must first determine whether they're looking for a system to provide their primary marketing database (since you only need one of those), and then figure out which products fall into the right category. Iterative was founded in 2013 and first released its product about a year ago. That’s spelled s-i-l-o.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

OCTOBER 7, 2017

In other words, the manager robot needs a way to choose what the specialist robots will work on so they are doing the most productive tasks. Moreover, this type of attribution applies primarily to near-term events such as purchases or some other easily measured conversion. Creating such estimates is the job of revenue attribution.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

NOVEMBER 21, 2014

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

JUNE 2, 2018

Ternio claims to have solved this but their product isn’t released yet…and as I write this, their Web site is disconcertingly focused on promoting their coin sale. Yes, blockchain can be used to track products from factory to consumer. In any event, most authorities would remain in place in a blockchain world. Content rights.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

OCTOBER 22, 2009

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. Each scoring rule can incorporate Web activity, campaign events, form responses and static data.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. This is more powerful than many marketing automation products, which are largely limited to a company, contact and activity history files. This is on par with other products.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 25, 2012

Say you’re selling a product related to, oh, circuit boards. Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. Here’s how it works.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

APRIL 15, 2015

The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120