Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 106

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

MKT1

AUGUST 16, 2022

Your growth team (even if that’s also just you) will thank you. The process may seem arduous at first, but it’s worth it—even in the early days of your startup. More on this process in our previous newsletter and in our audience analysis template for paid subscribers (at the bottom of this newsletter).

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

MKT1

JULY 13, 2023

I thought this project was a great example of where “content marketing” and marketing in general is going. Includes a breakdown of the skills you need to learn to be a modern marketer–or the skills you need to hire for when bringing on your early marketers at startups.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

New North

AUGUST 29, 2023

Key Takeaways Lead generation tactics have evolved, requiring businesses to change strategies to remain competitive. Traditional lead generation tactics, such as cold calling and direct mail, have become less effective as businesses adapt to new technologies and customer preferences.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Goodish Agency

MARCH 10, 2021

As people were forced to stay at home, SaaS companies had to adjust their sales funnel to be fully digital. Many companies reported that making sales during this period is much harder. What we need to keep in mind is that SaaS companies have relatively long sales cycles, with the onboarding process serving a crucial role.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JULY 11, 2017

Here's where you can meet all our speakers at today's event and find details on each of their sessions. He leads HubSpot's team of regional marketers to bring inbound marketing and sales to ANZ and Asia. Session: 8:45am - 9:15am - Keynote: Marketing and Sales Has Changed. Global Head of Growth & SEO.

Hubspot 72

Hubspot Demand Generation Agencies Work Management Top of Funnel 72

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Parse.ly

JANUARY 28, 2021

Content strategy is the process of creating and executing a plan to use content as a way to achieve the various goals you have as a business. It’s the tactics you use and the decisions you make around ideating, developing, packaging, and distributing content. . TrustRadius’s content strategy. Dataminr’s content strategy.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

MKT1

SEPTEMBER 28, 2022

This course is specifically designed for early marketing leaders to learn how to build a high-impact marketing function and become a more well-rounded marketing leader. SEO, communities); if it will have a gated / lead gen component; potential traffic (e.g. blog post or case study); primary distribution channel (e.g.

Distribution 52

Distribution Top of Funnel Work Management Content 52

MKT1

NOVEMBER 18, 2021

The engine is all of the channels and processes you use to get the fuel out to your audience, plus the tools you use and the metrics you use to track your marketing and growth efforts. Create mini-funnels (engines) for every major piece of content (fuel) you create. involves both fuel and engine skillsets.

Efficiency 52

Efficiency Planning Ad Building Enterprise Management 52

TrustRadius Marketing

OCTOBER 29, 2019

Today’s Community Contributor is Himanshu Periwal, Vice President of Growth for travel and bookings website ixigo.com. Himanshu has a Bachelor’s of Engineering along with an MBA, and has experience in product marketing and management consulting. He has contributed ratings and reviews of various marketing products on TrustRadius.

Marketing Automation Services 45

Marketing Automation Services Top of Funnel Ad Building Work Management 45

accelerate agency

JUNE 30, 2021

Top 10 SaaS conferences and events for late 2021. Anyone can tap into the wide range of content we offer on our site—such as this article on tried-and-tested SaaS marketing strategies —but we still prefer to use the human approach wherever possible. Top 10 SaaS conferences and events for late 2021. Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Scoop.it

NOVEMBER 17, 2022

For one, they can provide you with the latest market research. These studies can help redefine how you market to your audience and help you build a new campaign to improve ROI and sales. At the same time, most marketing newsletters are written by professionals creating content regularly. Content Marketing Institute.

Newsletter 91

Newsletter Planning Work Management Marketing Management 91

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. Pamela Parker Caird – Content Manager at Third Door Media & Author at Marketing Land. Pamela Parker Caird is an experienced content manager passionate about optimization and interaction in the SEM field. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Atomic Reach

JANUARY 3, 2019

Today, he is a globally recognized speaker, bestselling author, and CEO of the Marketing Insider Group, a marketing firm that has helped numerous companies cultivate successful approaches to marketing. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 307% organic traffic.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

MKT1

DECEMBER 12, 2023

The goal is teach you how to run campaigns that drive meaningful—or even step-change—growth. This is part 3 of 3 of my growth marketing strategy series. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Optinmonster

FEBRUARY 27, 2024

What Are Growth Hacking Tools? The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Zoominfo

SEPTEMBER 17, 2018

Brought to you by a team of experts from SiteVisibility and other leading digital agencies, this podcast is a series of insider tips and practical advice on how to get the best digital marketing results. This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Outgrow

MARCH 24, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. As Chief Growth Officer for OneIMS and co-founder of Clickx, he has a wealth of knowledge to share.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. This is part 2 of 3 of my growth marketing strategy series Y ou may remember last month that this was going to be a 2 part series, but I changed my mind. Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Convert

DECEMBER 1, 2021

Mix with marketers like you and listen to seasoned voices in the conversion rate optimization world in the CRO events queue of 2022. Looking to attend a CRO event next year? B2B Marketing Exchange. The B2B Martech event for networking and discovering cutting-edge approaches to optimize the revenue funnel.

Conversion Rate 52

Conversion Rate Optimization Conversion Peer-to-peer 52

Optinmonster

MARCH 13, 2024

In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. Here are 3 marketing hacks that you can use to capture leads on your website.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

OCTOBER 31, 2017

This email serves as a great example of how to use a contact's search behavior to re-engage them with your company, and hopefully move them closer to a sale. And even if none of these jobs piqued my interest, I had about 250 classmates who might have considered them, driving even more traffic to LinkedIn's website. 5) LinkedIn.

Personalization 101

Personalization Examples Hubspot Amazon 101

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. This episode is sponsored by virtual event platform Shindig. The Market. Welcome to founders interview number 32 on Webbiquity.

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

FunnelEnvy

FEBRUARY 17, 2021

Now looking at the data, we know that not only are they spending a lot on paid and organic traffic, but the quality of the traffic is good, and it’s not converting. Given these results, should we, as demand gen marketers, be running the same experiments? In our opinion and experience, no, you should not.

Top of Funnel 100

Top of Funnel Optimization Landing Pages Demand Generation 100

Buffer

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? Growth marketers. Regardless, teams with social media managers are sitting on a goldmine of data and information. Some of our most popular posts on social media are about Instagram marketing and data studies. Analysts and quants.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Single Grain

JUNE 3, 2021

In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. The interview process, including example interview questions. Plus plenty of tips from the other side: how to land a job as a Marketing Director. What Is a Marketing Director?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

MARCH 17, 2017

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. The truth is, not all events fit that stereotype. The thing is, we've been to enough -- to put it kindly -- less-than-stellar events to know what a remarkable one looks like. 15 Networking Events for Marketers in 2017.

Network Marketing 77

Network Marketing Best Practices Work Management Marketing Management 77

accelerate agency

JANUARY 26, 2023

Below, we’ll look at the best upcoming events for the next year, plus the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance. And that’s not even mentioning the broader, non-SaaS focused events, like Adobe Summit. And they’re not all based in Silicon Valley, either! So, where to start?

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

accelerate agency

JANUARY 26, 2023

Below, we’ll look at the best upcoming events for the next year, plus the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance. And that’s not even mentioning the broader, non-SaaS focused events, like Adobe Summit. And they’re not all based in Silicon Valley, either! So, where to start?

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

Heinz Marketing

JULY 16, 2018

By Matt Heinz, President of Heinz Marketing. Enjoy another episode of Sales Pipeline Radio , and catch us live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured some great guests!

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41