Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Varicent

DECEMBER 7, 2021

It helps them better understand the compelling events and drivers they can influence to drive more sales, enhance customer loyalty, and ultimately increase the revenue stream they can attract over a customer's lifetime.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Convert

MARCH 22, 2022

A/B testing agencies understand why different platforms report different numbers for the same event or action. Recently, I’ve considered getting a full service firm to help with A/B test development as well as two other bottlenecks: telemetry and customer research. Assistance with Customer Research. COLLABORATION: ???.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Convince & Convert

JANUARY 8, 2016

The team from MECLABS Institute (parent research organization of MarketingExperiments and MarketingSherpa) will pick the top three or four entries that we think have the most effective copy, and test them on a real audience pulled from Consumer Reports’ email lists. Step 4: Design a Valid Experiment to Test This Hypothesis.

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Your opinion is as valid as anyone elses, so come on. The advice isn’t wrong - but too simplistic. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. An inciting event can take even the most common topic and push it into the limelight.

Act-On 114

Act-On Brand Identity Branding Social Media 114

Hinge Marketing

MARCH 12, 2020

In the professional services, expertise is your product and experience is validation. This new generation grew up online and with social media, so they search for expertise, validate referrals and use technology differently than their predecessors. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Marketing Graham

DECEMBER 30, 2020

What industry events do they attend? Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. Part of your research should be to find the keywords and phrases your audience enter into search engines. Events/Webinars.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

ClearVoice

FEBRUARY 18, 2021

There are ways to engage with your customer, giving you an accurate glimpse into their perspective, but it takes time, testing and measurement: Do conduct research in various methodologies. Do conduct research in various methodologies. Don’t just validate your previously held viewpoints. Do dig a little deeper into the why.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Planning Paid Search Agency 105

Heinz Marketing

AUGUST 10, 2020

We also talk about his background and experience around research in this area and how it relates to sales. And so I wanted to start by just talking about what is your background and experience around research in this area and how does that relate to sales? And his research suggests 85% of that decision is emotional, 15% logical.

Top of Funnel 122

Top of Funnel Work Management Paid Search Agency B2B Sales 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. We just did it voluntarily.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. Test changes across templates to more easily reach a large enough sample size to get valid results. User research.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Salesforce Marketing Cloud

JUNE 13, 2022

Through leader interviews, stakeholder focus groups, and design sessions, new priorities became the “true north” for the broader transformation road map: Anyone can lead. Leader behaviors should be measured and reported on transparently to validate improvement and performance. First, decide what matters.

Peer-to-peer 98

Peer-to-peer Lead Ranking Thought Leadership Leads 98