Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Every business should have a profile on the main platforms to ensure their bases are covered. In-person events are still an incredibly effective way to connect directly with your buyers.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. It’s wise to begin with your ideal customer profile (ICP).

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

JULY 15, 2020

It's choosing to reserve your budget for those high-value prospects most likely to convert, instead of throwing your budget at a large group of people with less insights into their chances of becoming a customer. Build Your ICP. AI can help save you the headache with predictive models that compare your list against your best customers.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

SalesIntel

MAY 3, 2022

We’ll explore the tactics and approaches that other marketers are using to reach their goals of converting more prospects and leads into paying, revenue-boosting customers. . The key here is to be as specific as possible, setting SMART goals and ensuring you’re tracking the proper metrics and Key Performance Indicators (KPIs). .

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

Engagio

DECEMBER 30, 2019

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. Failure #2: Lack of Customer Insight. You want to look at the lifetime value of customers.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Work Management 102

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Also, not ideal.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

KoMarketing Associates

MARCH 24, 2014

Since Twitter has significant effects on business in the social space, we’ve taken the time to identify twelve B2B companies that are effectively managing their Twitter profiles by looking at not only the number of followers they have, but taking a deeper dive into effective tactics they’ re using to drive engagement.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. So how can you use this information?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 134

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 134

Pam Didner

JULY 5, 2020

How to track the results of ABM? Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. While sales teams refer to customers as ‘accounts’, marketers prefer to ‘personify’ their audiences using buyer personas. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

SalesIntel

JUNE 29, 2021

This can make sales reps more effective, reliable, and precise both in their roles and in their customer interactions. Client Retention, Cross-Selling, and Up-Selling. Customers have more access to information than ever before, allowing them to study every potential characteristic and benefit before making a final decision.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Albacross

APRIL 1, 2020

As marketers, we’re already feeling the impact, with most events being cancelled, budgets being cut and customers holding off on signing deals. While we’ve been re-evaluating our own strategy at Albacross, we’ve also been talking to our customers to see how they plan to navigate the next few months. Probably not.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. The sales cycle has seven stages, from customer research to close.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. How will you convert audiences to prospects, and prospects into leads and loyal customers?

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Metadata

AUGUST 16, 2021

In case you’ve totally been living under a rock, first-party data refers to data your business collects directly from your customers. You can feed this information into Facebook to build a custom audience. Facebook takes your identifiers and matches them to user profiles to find the people in your target audience.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Strategic-IC

JULY 14, 2021

With ABM adoption rates at a record high ( 61% of companies surveyed in 2020 now have either a full/pilot ABM program), it’s a good time to look at what you should be measuring to know if your ABM strategy is on track. Why tracking and measuring progress is so important for ABM?. The challenge of measuring ABM success?. Reputation.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Paid Search Agency Work Management 62

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You can post across different profiles and networks simultaneously, just as you would on their desktop app. Care for customers anywhere.

Marketing Management 138

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 138

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. For B2B companies, the Conversion Rate is key.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

SpotMe Blog

JUNE 2, 2021

For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Heinz Marketing

APRIL 19, 2022

Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. They match with your ICP and target market but have not yet been qualified by sales or marketing. Leads: How do You Classify Them? Leverage Social Media Presence.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. sends prospects and customers emails featuring content that they’re actually interested in.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social networks are one of the main places where information is exchanged.

Tips 130

Tips Ideal Customer Profiles Work Management Marketing Management 130

Metadata

AUGUST 16, 2021

In case you’ve totally been living under a rock, first-party data refers to data your business collects directly from your customers. You can feed this information into Facebook to build a custom audience. Facebook takes your identifiers and matches them to user profiles to find the people in your target audience.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. It increases customer engagement. Everybody wins.

Examples 97

Examples Planning Paid Search Agency Interactive Marketing 97

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Customer experience audit template Consistency is a key characteristic of a robust brand strategy.

Social Media 108

Social Media Template Work Management Marketing Management 108

Sprout Social

AUGUST 18, 2022

A Twitter shop is accessible via a “View Shop” button on your profile. The checkout link will take customers to your website or app, where they’ll fill in their details to complete their purchase. The checkout link will take customers to your website or app, where they’ll fill in their details to complete their purchase.

eCommerce 111

eCommerce Twitter Ideal Customer Profiles Broadcasting 111

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Social Media 85

Social Media Work Management Marketing Management Campaigns 85

The Lead Agency

FEBRUARY 20, 2023

Learn the secrets to successful B2B account-based marketing: how it can create better customer experiences and build relationships with key accounts. It puts the traditional sales funnel on its head, focusing on the opportunity from within strategic client accounts instead of broadly acquiring leads that match a buyer persona or profile.

Account Based Marketing 62

Account Based Marketing Enterprise Management B2B Marketing Work Management 62

PureB2B

MARCH 23, 2021

In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. This leads to more sharing of information and increases a company’s relatability and rapport with participants. What is a Webinar Exactly? Engaging Buyers.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. This leads to more sharing of information and increases a company’s relatability and rapport with participants. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Hubspot

DECEMBER 17, 2019

More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. These developments are great for the searcher experience, but they spell trouble for your clients' site traffic. What's a marketer to do?

SERP 98

SERP Ideal Customer Profiles SEO Click Rate 98