Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Avoid direct sales messages in this type of content. Business (discussion and guides on management, digital transformation, and leadership). Quick Takeaways. Intermedia Cloud Communications Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

MAY 10, 2023

Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! What is FOMO Marketing? Why Use FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Hubspot

MARCH 23, 2020

In the afternoon, you have a 1:1 via Zoom with your remote manager. Here, let's explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own. In 2020, there will likely be a rise of virtual conferences.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

ClearVoice

NOVEMBER 25, 2022

Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. This enables data-driven decisions in creating landing pages, registration processes, and website copy. For example, create and optimize top-of-the-funnel content for a wider audience.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Insider Group

JUNE 14, 2021

78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. For example, you could promote one video multiple times using different clips. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Sales and revenue.

Examples 112

Examples Brand Identity Branding Public Relations 112

6sense

JANUARY 14, 2022

The first CMO Coffee Talk session of 2022 was dominated by talk of yet more pivots to in-person events. CMOs are at the forefront of these discussions as they relate to corporate culture, brand management, risk mitigation, and more. So Why Do we Need In-Person Events? . You’d have a better view on YouTube.

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

Metadata

JANUARY 31, 2024

The global direct business event industry lost $1.9 trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. According to Bizzabo, 98% of event organizers planned to host at least one in-person event in 2023 , while 85% planned to host at least three.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Macys Thanksgiving ?

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Hubspot

MARCH 26, 2020

To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. Before calling a sales rep, your prospect decides to read numerous blog posts on your website. She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Vidyard

DECEMBER 10, 2019

If you want to do the same, there’s no better inspiration than watching these video marketing examples from the B2B space and learning how these organizations have integrated video across their digital marketing programs. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019!

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Brandpoint

JULY 18, 2019

These metrics eventually yield results with lead generation and sales. YouTube, a video streaming platform, is the world’s second largest search engine. In fact, how-to searches are increasing by 70% every year on YouTube. Event Lead-Ups, Updates and Recaps. Event Lead-Ups, Updates and Recaps.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Webbiquity

JULY 19, 2022

This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future. Which skills can the team (marketing, sales, customer service, production, etc.) What response did it receive?

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Processing. Get MarTech!

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Animalz blog

FEBRUARY 25, 2024

But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. a large YouTube subscriber base) and your ICP’s preferences (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. The 2000s saw the budding internet culture.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Sharpspring

JANUARY 26, 2021

The most effective, proven inbound marketing examples create a helpful brand experience for potential clients instead of making them feel they’re being sold to, and that’s the ultimate goal of good inbound marketing. Now, this might sound like a business presentation and you might be thinking that your brand doesn’t fit for this tactic.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

PureB2B

MARCH 31, 2022

Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Otherwise, B2B sales organizations risk losing sizeable audiences to other, more flexible vendors. Modern B2B Sales Model. Unlike its B2C counterpart, B2B sales has never been a simple transaction.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Here are some examples of common use cases for an online video platform: Video Marketing.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Content Standard

MARCH 14, 2019

As with every other shiny new marketing tactic that comes along, jumping into live video efforts without a plan will spell disaster for your carefully-crafted, well-honed plans. You know those unboxing videos that do so well on YouTube? ” Image attribution: John-Mark Smith. Product Promotions and Unveilings. Start a Series.

Tactics 108

Tactics Brand Identity Branding Planning 108

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Then, visit our gallery for some neat exit intent popup examples you can copy. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SpotMe Blog

JUNE 2, 2021

Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Hubspot

SEPTEMBER 15, 2020

Such educational events can potentially attract a more diverse demographic. For instance, if you feel the questions are going to be product-specific, consider asking a Product Manager or Product Developer to answer questions. Alternatively, you can always ask a PR, marketing, or social media manager to participate in the Q&A.

Examples 101

Examples Ad Building Brand Identity Branding 101