SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What’s the point?

Examples 111

Examples Enterprise Management Work Management Conference 111

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Also, be prepared to answer questions.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). The best marketing conference for one person may not even make it into the top 10 for someone else.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Hubspot

JANUARY 1, 2014

Maybe you''re doing a follow-up presentation to a live conference you hosted or had a lot of people ask you questions about a recent book you wrote. A live Q&A also allows the current audience to ask additional questions during the event itself through social media or in a questions panel on your webinar platform.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

SpotMe Blog

SEPTEMBER 1, 2022

Accessibility is the process of ensuring your event is available to as many people as possible. Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. A hybrid or virtual event example is data insights created during polls.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

SpotMe Blog

MAY 4, 2021

One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. With new ways to creatively connect, inspire, and share, event planners are excited to learn how to leverage hybrid events to their fullest potential. Virtual Conference vs. Virtual Event: What’s the Difference?

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Shelve the Presentations.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Marketing Tactics to Use in Place of Events.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Hubspot

APRIL 28, 2015

Make sure to attend conference-wide events like keynote addresses. Most conferences won’t hold breakout sessions during these presentations, so you won’t have to worry about missing out on anything else. Include a personalized message to accompany your request on LinkedIn. 11) Stay organized.

Conference 28

Conference Tips Peer-to-peer Tagging 28

SpotMe Blog

JUNE 2, 2021

If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in event marketing for over 40 years , it’s still quite a force. Let’s dig into the best practices, plus 16 amazing templates for event registrations. Group rates.

Template 52

Template FAQ Email Marketing Promotion 52

Valasys

NOVEMBER 5, 2018

Organize and create a feedback loop so you can avoid overlooking essential information, then present the most relevant information to prospects. They present an offer to the viewer which works as an incentive for them to convert and provide their contact information. Email Marketing. Exit Detection. Toll-Free Number.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Golden Spiral

JANUARY 7, 2021

of marketers say the primary goal of virtual events is to generate a pipeline. 68% of event marketers reported a hybrid solution that can manage both virtual and in-person events will play a key role in 2020 and 2021 strategies. Part of the joy of attending events for me has been breaking the routine.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

SmartBug Media

OCTOBER 6, 2020

In the current state of the world, many companies are unable to lean on traditional in-person events as they normally would to generate leads. Webinars” don’t always have to mean lecture-based PowerPoint presentations. their favorite business book), and the first person back to their computer with the item wins a gift card.

Webinar Metrics 76

Webinar Metrics Top of Funnel Marketing & Strategy High Quality Lead 76

Heinz Marketing

OCTOBER 29, 2018

You’ll enjoy Laura Vogel , in an episode called “ The B2B Event Marketing Gap That Will Make Or Break Your Success “ Laura says: “… a lot of event managers these days … are great at being able to produce an event. This is a recorded call for our own personal purposes.

Top of Funnel 72

Top of Funnel Work Management Enterprise Management Conference 72

Webbiquity

SEPTEMBER 10, 2012

as well as serving on the Board of Directors at Person-to-Person, Inc. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Colette Cote. ColetteCote. She’s a rock star on Twitter and also speaks French.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

as well as serving on the Board of Directors at Person-to-Person, Inc. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Colette Cote. ColetteCote. She’s a rock star on Twitter and also speaks French.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Marketing Insider Group

MARCH 23, 2020

Since I launched Marketing Insider Group in June of 2015, we have been publishing articles, creating deep thought leadership in the form of e-books, webinars and in-person keynotes, and using this approach as our only source of leads, revenue, and new clients. And I present as often as I can to live and virtual audiences.

Lead Scoring 355

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 355

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE. Webexpenses. LEARN MORE. Webex Meetings. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE. Webexpenses. LEARN MORE. Webex Meetings. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE. Webexpenses. LEARN MORE. Webex Meetings.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE. Webexpenses. LEARN MORE. Webex Meetings. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52