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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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MarTech’s ABM experts to follow

Martech

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K In your inbox.

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Marketo Ignite Revenue Sales Insight Launch Party

Adobe Experience Cloud Blog

On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight. DeannaDeery : Excited to be a part of the fastest growing vendor in the Marketing Automation space. Marketo – 200+ Customers and growing!

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How to Make a Splash With Twitter At Your Next Big Event

Adobe Experience Cloud Blog

That way you can go into your event fully prepared. At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Before an Event.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. You can connect with Stas Zaslavsky on LinkedIn and Twitter. They are going to use your product / solution.

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Events for Everyone! How Industry Conferences Shape Your Organization

Adobe Experience Cloud Blog

At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons. Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more !

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The Marketers First Virtual Event – Are You Ready?

Adobe Experience Cloud Blog

If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.