Event Marketing Marketo Sales Management Twitter 
Adobe Experience Cloud Blog
FEBRUARY 8, 2019
According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app downloads and sessions.
Adobe Experience Cloud Blog
OCTOBER 5, 2017
That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. Attract Your Ideal Prospects Before the Event.
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Martech
AUGUST 9, 2023
She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Marketing Automation. Case Management.
Adobe Experience Cloud Blog
APRIL 22, 2013
Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. Follow Kathryn on Twitter at @KKilner. Anyone involved in marketing knows the importance of generating quality leads for their sales team.
Adobe Experience Cloud Blog
JANUARY 21, 2016
But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising. Quality over quantity!
Adobe Experience Cloud Blog
JUNE 26, 2015
Is she interested in running field events, or managing the company’s Twitter feed? Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. If so, at what level?)
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