SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

MARCH 17, 2015

Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. After carefully planning the details of what would surely be a successful event , I was all set to hop on a plane to NYC when reports of a “historic” storm to hit the East Coast blasted the media airwaves.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. One of the ways this hub provides B2B marketers with helpful resources is through its blog. A Sales Guy.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Connecting your event data to your other systems allows you to leverage crucial information about your events immediately. Scale your event program.

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

KoMarketing Associates

FEBRUARY 9, 2016

Informative. It provides a forum for company thought-leaders and visible employees. GetResponse: World’s Easiest Email Marketing. Marketo: What is Marketo? Sometimes we like a few laughs with our information. Event Marketing. CMI: Content Marketing World 2016. Entertaining. Infotainment.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

JULY 3, 2014

Simply click on the nearest arrow on the map (or just tap, if you’re viewing this on a mobile device), and you’ll see the date of our Roadshow, the exciting speaker you’ll be hearing from, a link to more information, and (just for fun) an interesting fact about each city we’re visiting. Event Marketing'

Interactive Marketing 48

Interactive Marketing Thought Leadership Marketo Event Marketing 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Reach out to people indirectly as well.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. Event Marketing b2b' What is it?

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? For example, Petplan writes about rare dog breeds, information on specific animals and provide pet care tips. Create In-Person Events. Event marketing is another initiative that can seem expensive. Squeeze as much value from every event as possible.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? The audience was entertained, informed and most of all had plenty to think about! What were your thoughts?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. The post 4 Signs Your Experiential Marketing Lacks Purpose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. One of the ways this hub provides B2B marketers with helpful resources is through its blog. A Sales Guy.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

AUGUST 28, 2014

Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. ASK A MARKETING EXECUTIVE! Have you ever had a question you were dying to ask a rockstar marketer?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Adobe Experience Cloud Blog

JULY 1, 2013

The Marketo Roadshow Program. On the surface of it, the Marketo roadshow program seems a bit insane – across the 10 cities with separate customer and prospect tracks in each, we’re using roughly 250 campaigns, 160 emails, 80 lists, 24 different landing pages and 22 individual programs. Marketo Roadshow Token Examples.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Landing Pages 48

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Gather information. Informative B. Event Marketing'

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face. Late-Stage Metrics.

Account Based Marketing 48

Account Based Marketing Sales Management Top of Funnel ABM 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Don’t forget to check on your options for receiving contact information so that you can follow up with these leads. Thought Leadership Presentations. Review the document for the following common sponsorship packages: Speaking Opportunities: Decide what works best for your needs. Where do you find the most engagement?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

JUNE 3, 2014

And virtual events are a great way for them to obtain all of the great information they can get from a traditional conference, but without the high cost. Plus, virtual events are often more convenient, as attendees don’t have to travel and be stuck in a convention center or hotel all day. What online events do you run?

Fulfillment 48

Fulfillment Conference Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

AUGUST 9, 2016

Event contact information: Vendor contacts: With so many moving pieces, you need to have all of your vendor’s contact information on hand in case you run into an issue or they don’t show up. Make sure you collect the contact information for everyone who’s scheduled to work or speak at the event.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs Marketo Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 6, 2014

Your competitors’ events – who is sponsoring those? Before agreeing to invest in your event, your sponsors are going to want to see some numbers. Be prepared to give them the following information: How many attendees will be at your event? marketing practitioners, sales managers). Event Marketing'

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Marketing Budget Creation 48

Adobe Experience Cloud Blog

MARCH 31, 2014

a group of Marketo employees recently attended a delivery skills training session with the spectacular Rexi Media. As professional marketers ( not professional performers/actors/circus barkers) we needed a few pointers on our presentation skills. Don’t bombard your audience with information. Event Marketing'

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

Heinz Marketing

JULY 23, 2018

We were thrilled this last time to be able to talk to Amy Holtzman , VP, Marketing at Splash. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. But before getting into GDPR, we talk a bit about company culture and building a marketing team from scratch.

Top of Funnel 45

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 45

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment. You have a limited period of time to talk with as many people as possible, and the chances are that you’ll end up missing out on a lot of valuable lead information. Personal agenda.

Lead Ranking 48

Lead Ranking Lead Scoring Leads Lead 48

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

As marketers, we use demographic and behavioral data to learn as much as we can about our audience, which is how we create relevant, engaging campaigns. You might also create buyer personas, which summarize both broad and specific information about your ideal buyer. Modern Marketing' What colors does he/she most frequently wear?

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?

Advertising Agencies 48

Advertising Agencies Marketing Management Case Study Case Studies 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars. Here are five steps for running a smooth webinar, from conception to measurement: 1.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Marketo’s branded hashtag trending on Twitter.

Social Media 124

Social Media Media Marketo Thought Leadership 124

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

B2B Thought Leadership 48

B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Adobe Experience Cloud Blog

AUGUST 6, 2015

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. Click here for more information!

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Adobe Experience Cloud Blog

JANUARY 5, 2017

Participants were asked to enter some basic information (name, company, and job title) to access exclusive content. Here’s an example of a referral campaign that we ran for our annual event, Marketing Nation Online. Here’s an example of one of Marketing Prof’s latest posts directing to their virtual conference.

Social Media 134

Social Media Generation Webinar Metrics Lead Ranking 134

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. These days, marketers have taken over much of the responsibility of “wining and dining” prospects. Thanks in large part to the internet, salespeople are no longer the sole gatekeepers of company information.

Planning 48

Planning Trade Show B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 19, 2014

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.

Spending 48

Spending Thought Leadership Sales Qualified Leads Webinar Metrics 48

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

, the critical question in any marketer’s mind. Jean-François Ponthieux, the creator of So Frenchy, So Chic says “I’m constantly searching for new information to make sure I don’t fall behind. Provide useful information to attendees about the festival. For example, line-up information or festival map.

Activities 132

Activities Brand Identity Branding Ideal Customer Profiles 132