Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Hot leads come from speaking sessions.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Measurements of Success: Tracking success with agreed metrics (between sales and marketing) steers the course for current and future marketing strategies. What defines a lead? The match was never going to work.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. B2B organizations must also consider how content pieces fit different sales funnel stages. Brand identity content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SmartBug Media

FEBRUARY 5, 2021

I recently began reading Terminus’s ABM is B2B , a book dedicated to explaining how the trend of account-based marketing is, in fact, business to business (B2B). This trend is a fundamental shift in how we’re generating leads and buzz for our brand through account-based marketing efforts. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel.

Top of Funnel 120

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 120

SmartBug Media

FEBRUARY 5, 2021

I recently began reading Terminus’s ABM is B2B , a book dedicated to explaining how the trend of account-based marketing is, in fact, business to business (B2B). This trend is a fundamental shift in how we’re generating leads and buzz for our brand through account-based marketing efforts. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives? B2B marketing teams will be held accountable for more of the lead-to-revenue process. And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Martech

MAY 18, 2023

Whether you’re hosting a webinar, podcast, metaverse event or a web-based meeting, events provide a unique opportunity to engage with potential leads. However, each type of event also requires a different approach when it comes to generating and following up on those leads. Who is your target audience?

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 105

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Lead generation and nurturing. More ROI from marketing. Audience engagement.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Heinz Marketing

MAY 25, 2021

Hybrid marketing allows organizations to respond quickly to market changes, minimize risk, more effectively manage costs, and extend reach with more customized approaches. These benefits to hybrid marketing hinge upon having a solid strategy. Typical marketing organizations divide roles by type of responsibility.

Planning 127

Planning Work Management Multi-Channel Marketing Management 127

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SnapApp

NOVEMBER 15, 2018

Despite the rapid growth of digital marketing in the B2B space, events still provide marketers with a tried and true method to bring quality leads into the sales funnel. With this in mind, events make up a crucial component of a successful demand generation strategy. Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. A permanent shift from physical to online purchasing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? But you can’t rely on website forms or event attendee lists to tell you everything you need to know to move leads down the funnel and convert them. Defining data enrichment.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Content4Demand

MARCH 2, 2021

Account-based marketing (ABM) and lead quality go hand in hand precisely because ABM focuses on sales’ most promising accounts. ABM continues to be a top priority as technology has helped tear down the walls between sales and marketing, and lead quality gains an ever-more commanding focus over lead quantity.

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

SocialPilot

JANUARY 26, 2024

Sign up to Claim Offer AI Prompts for Lead Generation When it comes to lead generation , a lead generator is responsible for attracting and converting strangers into prospects interested in your products/services. ” “Create an email template for reaching out to potential speakers for [Event].

Examples 78

Examples ROI Planning Work Management 78

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. Lead generation is the process of turning your audience into sales prospects. What is lead generation? What is lead generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

SmarkLabs

NOVEMBER 18, 2019

Making the public conscious of their business is a key factor in leading them to want to learn more. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. Isn’t that just lead generation? Lead gen is more like the “how” part of the equation.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

B2B Marketing Directions

JUNE 20, 2020

For example: In the 2020 Demand Generation Benchmark Study by Demand Gen Report , survey respondents ranked in-person events as the most effective engagement tactic for driving lead conversions among potential buyers in the middle stages of the buying process. million global professional events would be held during the year.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

The Lead Agency

NOVEMBER 3, 2019

Make an Impact with Event Marketing Event marketing can be particularly effective in the technology sector, as individuals get to actually experience your product, which can help to lower any uncertainties that they have. 44% of marketing leaders believe automation will become more important as a skill in 2020.”

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

SnapApp

DECEMBER 20, 2018

Just because a lead fits a persona (has the right title, works at the right company, etc.), It might be wise to get them to answer a few sales-qualifying questions before you hand them over to sales. Leverage Events (Digital and In-Person). Invest in Lead Nurturing. doesn’t mean they’re an MQL. Do More Video.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

But to do that, you need leads. What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Create a Content Marketing Funnel.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

SnapApp

AUGUST 22, 2018

Demand generation marketing is the collection of activities marketers use to drive brand awareness, nurture leads, and power the acquisition of new customers through what we traditionally think of as marketing. How does interactive content support demand generation? Let’s look at a few common examples: Webinars.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Webbiquity

FEBRUARY 5, 2018

Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise. Some of this may be due to a false perception that live events are on the decline. Seeing, and Seizing, the Potential.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Sword and the Script | B2B

JUNE 8, 2021

Plan webinars for every stage of the funnel. Marketers are also using webinars across all funnel stages,” according to the report. Nearly two-thirds (65%) use them for mid-funnel activities, but webinars are also used for top-of-funnel (62%) and bottom-of-funnel (46%) efforts.”.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Walker Sands

JULY 15, 2020

This July we hosted our first Marketing Masters event, part of an online series designed to bring B2B marketers together to share actionable insights with their peers that they can implement at their own companies. With shifting metrics, careful reporting efforts can also help provide insight into the quality of your leads.

Webinar Metrics 52

Webinar Metrics Effectiveness Top of Funnel Marketing & Strategy 52

Leadspace

AUGUST 1, 2019

While certainly not a new tool, webinars continue to prove consistently valuable for marketers looking to move leads through the sales funnel. Influencer Marketing. Live Events. Despite the importance of a digital presence, getting physically in front of your audience is still a great marketing strategy.

Top of Funnel 54

Top of Funnel Campaigns Media B2B Thought Leadership 54

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76