KoMarketing Associates

FEBRUARY 9, 2016

Categories of B2B video, with examples: Branding and Corporate Awareness. One of my favorite brand-centered videos is the example below from DEWALT. GetResponse: World’s Easiest Email Marketing. Marketo: What is Marketo? Interviews and Presentations. Event Marketing. Moz: Around the Office.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons. Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more !

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the return on investment (ROI) you had anticipated. What do you do to ensure your events succeed?

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 29, 2017

Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard , in time for my son’s 5 th birthday party tomorrow morning. Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Have a Plan B.

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

Adobe Experience Cloud Blog

APRIL 15, 2015

While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. Marketing Transforms. He shared this powerful quote that made an impact on the Marketing Nation: It’s Complicated. 6:30am Fun Run along the Embarcadero!

Top of Funnel 48

Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. Send a last-minute reminder.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

OCTOBER 12, 2016

And now, here are five examples from my own (and my colleagues’) experiences following the rules above for you to recall when you’re in a similar situation: 1. What’s a marketer to do?! I thought of my resources–we have two buildings at the Marketo headquarters. Raise the Alarm. No one knew the difference!

Thought Leadership 48

Thought Leadership Marketo Conference Webinar Metrics 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Check that your message is in sync with the event’s theme. For example, you may be marketing an app specializing in payroll fulfillment. HOT TIP: Check out the agenda on the event website and review both the titles of the presenters and the descriptions of their sessions. Thought Leadership Presentations.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Julian delivered a data-driven, insight-rich presentation on The State of Demand Creation Across Western Europe, which had the audience scribbling frantically (don’t worry, you can request a copy of the deck here )! Event Marketing b2b Consumer' But the last word comes from our attendees in this video – check it out!

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

If you need some help, check out our brand new Sample Social Media for Events Template. That way you can go into your event fully prepared. You need to schedule series of Tweets about your event, promote your presence at the event to get your network to register, and encourage your partners and influencers to also promote your event.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Event Marketing. As a result, salesforce.com’s many Facebook fans could easily view and share the event.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Adobe Experience Cloud Blog

AUGUST 9, 2016

Do all the tables have a good view of the presentation? Event contact information: Vendor contacts: With so many moving pieces, you need to have all of your vendor’s contact information on hand in case you run into an issue or they don’t show up. Share some of your must-know event terms below! First-Touch Pipeline .

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs Marketo Thought Leadership 48

Heinz Marketing

JULY 23, 2018

You can find us where all good podcasts are sold and downloaded, and every episode of Sales Pipeline Radio, past, present and future is always available at salespipelineradio.com. We are every week featuring some of the best and brightest minds in sales and marketing in B2B and today is no different. He is the former CMO at Marketo.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 42

Adobe Experience Cloud Blog

JUNE 25, 2020

Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They’re appealing to high-profile speakers and C-level presenters. In fact, many events end up with long waiting lists.

Work Management 174

Work Management Marketing Management Planning Marketing Attribution 174

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Discover how to increase customer engagement and loyalty with webinar marketing. What is webinar marketing? How does webinar marketing work?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Heinz Marketing

OCTOBER 22, 2018

Every episode of Sales Pipeline Radio past, present, and future is always available at SalesPipelineRadio.com. We are going to share your slides and your presentation on the blog and in the notes of this, as well. That was what my presentation was about. Of course, marketing automation is integrated. Tracy: Yeah.

Sales Management 65

Sales Management Top of Funnel Marketing Automation Services InsideView 65

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Marketo’s branded hashtag trending on Twitter.

Social Media 124

Social Media Media Marketo Thought Leadership 124

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

For example, Ben Richardson, co-founder of emergent technology festival Future Assembly, stated while brainstorming with the other co-founders: “No one is allowed to pitch their product when they’re talking at Future Assembly; they have 25 minutes to inspire the audience with an insight that is unique to their field and that’s it.

Activities 132

Activities Brand Identity Branding Ideal Customer Profiles 132

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Because webinars are real-time events (even if they’re virtual), there are many things that could go wrong. Your speaker may end up presenting unexpected content, or you could run into technical issues that derail the webinar. Share in the comments below!

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Adobe Experience Cloud Blog

DECEMBER 12, 2013

Let’s start with the pieces you make before each webinar – hopefully, you’re already in the habit of creating these: An abstract that provides a high-level overview of the webinar: the title, what the topic will cover, the target audience, and presenter information. Here’s a recent example: Creating Content During Your Webinar.

Webinar Metrics 48

Webinar Metrics ROI Top of Funnel B2B Thought Leadership 48

PathFactory

AUGUST 22, 2018

Whether online or offline, event marketing offers some of the most powerful opportunities for 1:1 qualification and warm list building. But for an effective event strategy, there is so much more to it than just showing up. For these Channel Panels, for example, we host our registration page in a PathFactory Content Track.

Sales Management 40

Sales Management Ideal Customer Profiles Webinar Metrics Top of Funnel 40

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. For example, with Rippling, onboarding starts with the click of a button to set up a new employee’s payroll, health insurance, work computer, and third-party apps — like Slack, Zoom, and Office 365 — within 90 seconds.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Referral Rock

OCTOBER 30, 2019

The average marketer relies on seven different digital marketing tools to keep them from going insane. Finding software that integrates and plays well with one another is key to an effective marketing stack. These digital marketing tools will help you be more productive and organized, but they won’t do the work for you.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Full Circle Insights

JANUARY 26, 2021

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. CFO Series: Developing a Common Language between CFO and CMO.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Vidyard

SEPTEMBER 14, 2021

Sales Video Examples to Get You Noticed 1.1 Video Prospecting Examples 1.2 Use These Sales Video Examples in Your Strategy 1. Presentation Webinars (a.k.a. Examples of Webinars That Get it Right 7.1 Free Sales Presentation Tools 4.5 Part 3: 7 Types of Digital Marketing for Startups 3.1 Full Funnel 1.5

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What Are Some Video Landing Page Examples I Can Use as Inspiration? Video in Email Marketing Examples 9.1 What is Video Marketing? Benefits of Video Marketing 2.1 With video marketing, you can: 3. Video Marketing Strategy 3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. For example, with Rippling, onboarding starts with the click of a button to set up a new employee’s payroll, health insurance, work computer, and third-party apps — like Slack, Zoom, and Office 365 — within 90 seconds.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. LEARN MORE. Webexpenses. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. For example, with Rippling, onboarding starts with the click of a button to set up a new employee’s payroll, health insurance, work computer, and third-party apps — like Slack, Zoom, and Office 365 — within 90 seconds.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52