B2B Memes

APRIL 26, 2012

I’m old-fashioned, and I think the telephone is still the first tool of the trade if you can’t do a personal interview. E-mail is too easily ignored; a person on the phone is harder to put off.”. Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. All of these tools are useful.

Tools 100

Tools Ethics Aggregators Blogger 100

B2B Memes

JULY 13, 2010

It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. Tags: Content Marketing Writing content corporate journalism Ethics. But one way or another, it must be done.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

JUNE 22, 2010

Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. Tags: Content Marketing Ethics Social Media blogging Writing. Blogs are less critical, because they constitute a different class of discourse. A blog should be driven by passion and conviction, not precise phrasing or good grammar.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

JUNE 30, 2010

In his career, as in his personal life, he papers over the ugly truth until it’s too late. Tags: Content Marketing Ethics Social Media control transparency. It’s no coincidence that Jack Lemon’s character works in public relations.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Gahran recommends this approach to others.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

NOVEMBER 8, 2010

What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site. Tags: Ethics blogging magazines. The Wall Street Journal , he said, only charged him something like $10. Yes, your content will get ripped off by others, sometimes subtly, sometimes not.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

NOVEMBER 29, 2011

Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative. Ethics and Content Marketing: Ex-BW Writers Weigh In.

Content 100

Content PR Social Media Ethics 100

B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” But doesn’t Sutherland’s oh-so personal reaction to the protestors prove the opposite, and that the dangers of being personal outweigh the benefits?

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JUNE 30, 2011

Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts. They want their employees to be personal and authentic on Twitter—just not too personal or authentic. I.e., a stiff.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? It’s simply the output of an aggregation serf. If the answer is yes, chances are good you will add value in passing it along.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

NOVEMBER 4, 2011

As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JUNE 24, 2011

In a subsequent attack on Jarvis’s advocacy of process journalism , Filloux says, “personally, I’d rather stick to the quest for perfection rather than embrace the celebration of the ‘process.’” It would undercut even the most thoughtful argument, not just Filloux’s impulsive rant. I would suggest to M.

Class 100

Class Press Opinions Paper 100

B2B Memes

AUGUST 12, 2011

I needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational. Related posts: The Perils of Corporate-Personal Twitter Names. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

OCTOBER 21, 2011

Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. Social Media and Ethics: An Interview with B2B Editor Maureen Alley.

B to B 100

B to B Media B2B Ethics 100