Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. Sprout Social). Facebook is the second favorite platform for consuming videos after YouTube. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. According to Google , searches for how-to videos on YouTube increased 70 percent over 2015, thanks to smartphones.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Sprout Social

JANUARY 9, 2017

According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Brands quickly discovered the power of Instagram in terms of boosting social media engagement , making it one of the most popular networks. Clicks are Critical. and 5 p.m. are active.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, December 2010) Tweet This! Source: eMarketer, September 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. The John Chambers Telepresence video on YouTube. Ardath Albee's Tip. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

JULY 20, 2011

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Hubspot

JULY 14, 2013

Last Tuesday, Google+ made it easier for your content to spread on the social network. How Millennials Shop Online, From eMarketer. Learn more about millennial shopping habits over at eMarketer. So you can, you know, spend your time kicking butt at your job instead of searching for news stories. From The Next Web.

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. 300 hours of video are uploaded to YouTube every minute. Social Bakers.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Online Marketing Institute

OCTOBER 29, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important.

Facebook 28

Facebook Examples Emarketing Youtube 28

Vidyard

DECEMBER 17, 2020

Social Media Video Statistics 3.1 YouTube Statistics 3.7 of internet users ( eMarketer, 2019 ). The most common types of B2B videos are webinars, demos, and social media videos ( Demand Metric & Vidyard, 2020 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). Facebook Video Statistics 3.2

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%. Statista) Social media ad spending is projected to reach $207.1

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. Emarketer ). 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. Sprout Social ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 6 Social Media Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Stats Media Emarketing 100

Hubspot

JULY 19, 2012

Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. There may be other social media sites that are important to you -- Google+, Quora, or YouTube, for example.

Social Media 28

Social Media Media Analysis Network Marketing 28

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Facebook Video Statistics 3.2 Instagram Video Statistics 3.3 LinkedIn Video Statistics 3.4 Twitter Video Statistics 3.5 Snapchat Video Statistics 3.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

OCTOBER 11, 2018

A new report from eMarketer indicates that companies are spending more than ever on digital video ads. At that figure, eMarketer says, budget spent on video ads will make up a quarter of all digital ad spend in the U.S. -- compared to digital ad formats like static or animated images, or text-based ads. Source: eMarketer.

Paid Search Agency 72

Paid Search Agency Buy Ads Emarketing 72

Webbiquity

APRIL 3, 2012

The Seven Performance Metrics that Matter Most by eMarketer. According to the book Digital Impact: The Two Secrets to Online Marketing Success by eMarketer CEO Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup, “There are only seven metrics that are critical for performance measurement across digital channels.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. hours per day on their mobile devices.” ( Emarketer ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. Social referrals: How to attract this vital currency by iMedia Connection.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. And why should they be? First, a quick review.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Contently

AUGUST 23, 2016

It’s not posted on one of Apple’s Instagram accounts or the company’s YouTube channel. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. Brands are pumping more and more money into social media advertising.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Social Networks 60

Webbiquity

SEPTEMBER 12, 2011

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and Online Video. Indeed it is.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Are You and Your Customers Hungry for Social Media? Sarah Worsham ( @sazbean ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 21, 2013

The biggest social network saw fit to cut that link. If Handley and others are right, what makes Vine better than your typical YouTube video for marketing? According to eMarketer, 92% of mobile video viewers share video content, and Vine makes it very easy to record a moment and post it quickly to the Vine network.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Marketing Insider Group

JANUARY 2, 2015

The Claim: Social media drives customer acquisition. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. Emarketer ). Sprout Social ). 58% of online video watchers watch content on a social network site. ( The Claim: Social content builds brand engagement: YouTube.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

SnapApp

DECEMBER 4, 2017

The top 5 most effective social media platforms to engage B2B audiences are LinkedIn (82% effective), Twitter (66%), YouTube (64%), Facebook (41%), and SlideShare (38%) - LinkedIn Technology Marketing Community. . Takeaway : LinkedIn is where businesses live, and where decision-makers go to network.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122