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The Most Effective Search Engine Marketing Strategy

Tomorrow People

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. No surprises there.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Take a look at the following groups and determine how your marketing initiatives could benefit from becoming a member or as an example of successful LinkedIn Group management. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members.

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 We believe Google+ Pages for Business will become significant , and require the B2B marketer’s attention. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect.

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

Here are a few of our recommendations and further discussion on “not provided” SEO performance benchmarking: The Big List of (Not Provided) Search Recommendations for B2B Marketers. Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks. Image courtesy of eMarketer.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

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