Ambal's Amusings
MAY 10, 2010
" Marketers will focus on creating sales-ready leads with marketing automation and inbound marketing as part of their demand generation process. Traditionally marketing departments focused on creating leads for their sales teams by gathering names at trade shows or capturing emails from “contact me” web forms.
B2B Marketing Traction
JUNE 4, 2015
According to eMarketer , adults spend (on average) five and a half hours on video content every day. Do you have a quality assurance or testing process for your product or service that you can convey in a video? If you do physical testing of a product you may be able to show a test of an actual product.
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markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
MARCH 6, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ross writes, " You need a process that emphasizes quality of leads over quantity of names." " I agree. Hold on a second, superstar.
QuanticMind
JANUARY 21, 2020
According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. The Keys to Achieving an In-house ABM Strategy.
Ambal's Amusings
JULY 22, 2010
For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island.
markempa
JUNE 8, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.
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