article thumbnail

Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script | B2B

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. eMarketer summarized the findings in this chart: 2.

article thumbnail

PR Attribution: “It’s Just a Tough Sell”

LeanData

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 53
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. B2B Sales, Marketing, Social Media & Lead Generation. Inbound Marketers – For Marketing Professionals.

Linkedin 141
article thumbnail

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

PR 120
article thumbnail

PR Attribution: “It’s Just a Tough Sell”

LeanData

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40
article thumbnail

PR Attribution: “It’s Just a Tough Sell”

LeanData

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40
article thumbnail

PR Attribution: “It’s Just a Tough Sell”

LeanData

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40