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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. news, blog posts, research) with other members who may find the information useful. eMarketing Association Network – 525,073 members.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Outsourcing lead generation. Revenue performance management.

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B2B Lead Generation Blog: Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI.

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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You guys spent too much time with those “tire-kicker” leads which wasted much of your team’s time. You didn’t know at the time that those doing initial research could be customers down the road if nurtured properly. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you.

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Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. You can follow Ardath on Twitter at @Ardath421.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Howard Sewell.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. A great overview on how to keel leads in the pipeline. eMarketing Strategies for the Complex Sale.