Marketing Insider Group
DECEMBER 21, 2020
Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.
Marketing Insider Group
JULY 29, 2020
When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.
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Porch Group Media
APRIL 22, 2021
As with all marketing channels, social media is continually evolving. Among marketers, Instagram takes second place to Facebook with 83% of them using the platform. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. of Generation X, and 48.2%
Porch Group Media
FEBRUARY 26, 2020
How Effective is Social Media for Lead Generation? Social media is used by consumers across generations. According to recent research by Emarketer, 90.4% of Generation X, and 48.2% With over 590 million registered users, LinkedIn is the number one platform when it comes to B2B social media marketing.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
KoMarketing Associates
SEPTEMBER 29, 2020
B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. New research from eMarketer shows that it’s up 22.6% But it comes as no surprise for B2B marketers. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing.
Only B2B
DECEMBER 23, 2019
We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. B2B Demand Generation Strategies: 6 Essential Components.
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