ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Also note that LinkedIn is solidly in second place and not far from Facebook. What is the relevance of social media for B2B? Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% It can be a great lead generation tool. Though Facebook is the oldest platform on this list, it has a lot to offer for financial services. billion in 2020. Pros: Good for building long-form content.

Social Media 84

Social Media Work Management Marketing Management Service 84

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. Facebook’s share was about 8%. eMarketer ). Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. MarketingProfs ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. This could be anything from creating branded videos on Snapchat, using Facebook Ads , or creating sponsored posts on LinkedIn. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. This information gets more interesting as the survey delves into the specific effectiveness of lead generation initiatives, and how lead opportunities are realized.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Porch Group Media

JULY 8, 2019

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform.

Social Media 58

Social Media Social Marketing Trends Media 58

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. eMarketing Association Network – 525,073 members. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Social Media (blogs, Twitter, Facebook, LinkedIn). Ardath Albee's Tip. Howard Sewell.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Martech Advisor

SEPTEMBER 26, 2019

If you provide lead generation software for the e-commerce industry, it’ll help to run display ad campaigns on martech publications such as MarTech Advisor. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Let us know on LinkedIn , Facebook , or Twitter.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Anyword

JUNE 18, 2019

eMarketer estimates that the market for branded content will be worth $20 billion in 2021. For most publishers, though, Facebook and Instagram are key channels for content distribution. At Keywee, we’ve seen branded content campaigns with goals around impressions, clicks, page views, video completion rates, and even lead generation.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Everything Technology Marketing

FEBRUARY 19, 2011

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Is there anyone you would recommend?

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do? Share your thoughts, post a comment.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. eMarketer ). . – eNewsletters (60%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Valasys

OCTOBER 10, 2019

Another study by Emarketer reflects that 90.45 of Generation X & 48.2% Reddit is a largely untapped social media website & with 330 million active users is at par with Facebook & LinkedIn in terms of traffic. According to HubSpot, over 40% of the world’s population is on social media. billion users across the globe.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

LEADership

SEPTEMBER 10, 2013

The fact is, social is now an integral part of lead generation and marketing programs. Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have.

Social Media 40

Social Media Budget Programs Buy Media 40

Hubspot

NOVEMBER 18, 2020

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. Get the free “Step-by-Step Guide to Website (re)Design” now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. ABM instead distributes more time, money, and energy to different stages of the customer experience, including lead generation, acquisition, post-sales, and success.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Valasys

MAY 15, 2020

According to a report from eMarketer , most of the web users prefer watching a video to reading. Thus, leveraging video content boosts organic SEO which, in turn, does wonders for your pipeline revenue and also boosts the total number of leads generated. One can find video carousels easily for a large number of Google searches.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog Demand Generation Twitter abneedles. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

LEADership

OCTOBER 16, 2013

Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Source : eMarketer. Source : eMarketer. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. this year, to $129 billion.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Contently

OCTOBER 27, 2016

“You have your branding, direct response, retention, your Facebook team, your Google team. Earlier this year, eMarketer predicted more than two-thirds of all digital display advertising in the U.S. ” What Jacobi does do is monitor the leads generated by his campaigns, along with the conversions.

Marketing AI 60

Marketing AI Advertising Agencies Advertisements Advertising 60

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 90% of marketers credit video with aiding in lead generation. Gitnux) 85% of Facebook users watch videos with the sound off. VWO) User-generated content increases conversions by 8.5%. PowerReviews) Lead generation landing pages have an average conversion rate of 11.9%. of all internet traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219