Emarketing Event Marketing Resources Word of Mouth 
markempa
JUNE 14, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
markempa
MAY 25, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP).
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markempa
MARCH 30, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different.
markempa
NOVEMBER 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.
markempa
JANUARY 4, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it. Or the lack of it.
markempa
NOVEMBER 18, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.
markempa
MAY 20, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Many experts will give you permission to post their articles and resources on your website or newsletter.
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