Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? If so, how? Can you give us some examples?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Benchmark Email

JANUARY 2, 2024

On average, your subscribers receive and send over 121 emails per day. They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift). So, what can you do to win their attention and engage with them?

User-Generated Content 98

User-Generated Content Social Media Email Marketing Social Marketing 98

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. While business executives are aware of the power of email marketing , their interest does not always translate into sufficient investment to support a profitable strategy. How to generate more leads for your email marketing plan.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Benchmark Email

NOVEMBER 14, 2023

While email marketing has proven to be a robust and effective tool for engaging customers and driving conversions, it is not immune to the winds of change that sweep through the digital realm. Enter Artificial Intelligence (AI), a disruptive force that is ushering in a new era of email marketing.

Email Marketing 74

Email Marketing Design Generation Advertising Benchmark 74

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Benchmark Email

OCTOBER 4, 2021

We all know that email marketing is a powerful tool. But lately, it seems like many marketers have forgotten about the importance of keeping their emails fresh and exciting. The solution to this is simple –… The post How to Include User-Generated Content in Your Emails appeared first on Benchmark Email.

User-Generated Content 137

User-Generated Content Generation Advertising Benchmark Content 137

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Benchmark Email

APRIL 18, 2023

AI-generated content is everywhere. Creating content, while extremely beneficial for every component of your marketing strategy, just… The post Generating Email Campaigns Using Benchmark Email’s Smart Content appeared first on Benchmark Email.

Advertising Benchmark 74

Advertising Benchmark Email Campaigns Campaigns Generation 74

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

SendGrid

OCTOBER 3, 2023

Learn how you can use AI email subject line generators to create better, more compelling email subject lines at scale. The post AI Email Subject Line Generators: How to Use AI to Boost Opens appeared first on SendGrid.

Generation 81

Generation Practices Best Practices 81

The Lead Agency

MARCH 17, 2024

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. While easy to introduce, B2B lead generation forms are not so straightforward to master. No one wants more emails and phone calls.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation? In essence, demand generation involves actively shaping market perceptions and generating excitement about what you offer.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Benchmark Email

MAY 1, 2024

Mastering the art of lead generation and conversion is essential for businesses to thrive. This comprehensive guide will focus on the first half of the customer journey: lead… The post Effective Strategies for the Modern Marketer to Generate More Leads appeared first on Benchmark Email.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Effectiveness Generation 52

Martech

APRIL 18, 2024

For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Email: Business email address Sign up now Processing.

Marketing AI 131

Marketing AI Paid Search Agency Generation Enterprise Management 131

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 126

Email Marketing Automation Tools Planning 126

Top Rank Marketing

APRIL 22, 2024

AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Here’s the current state of generative AI for marketing data, and how it looks to evolve in the near future. Using AI for content is a little like using a crowbar for a hammer.

Lead Ranking 96

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 96

Optinmonster

AUGUST 1, 2022

Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. In this article, we’ll show you how to create an email course lead magnet for your business. In this article, we’ll show you how to create an email course lead magnet for your business.

Course 84

Course Sales Qualified Leads Generation Leads 84

Vision6

OCTOBER 20, 2021

A healthy list is an email marketer’s best friend. That’s why we’re here to help you generate more leads with email marketing so that you have even more chances of converting new customers. Here are 5 different tactics (including examples and ideas) to supercharge your lead generation campaigns.

Email Marketing 98

Email Marketing Generation Lead Marketing Qualified Leads 98

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). ” That trend is independent of generative AI. Business email address Subscribe Processing. The post Generative AI use explodes for RevOps appeared first on MarTech.

Marketing AI 114

Marketing AI Generation Automation Advertising Mediums 114

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Litmus

JULY 20, 2022

In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. That CRM data — and email — will play even larger roles in the buyer journey. Then, showcase them in your emails. Infuse your email copy with inspirational messages to improve product discoverability.

Personalization 81

Personalization Generation Content Loyalty 81

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45.

Email Marketing 84

Email Marketing B2B Marketing B2B Marketing Qualified Leads 84

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Generate This is of particular interest to marketers. Each system has its pros and cons.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models.

Marketing AI 130

Marketing AI Enterprise Management Marketing Management Generation 130

Binary Demand

APRIL 29, 2024

[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Salesforce Marketing Cloud

MARCH 19, 2024

To tackle this challenge, the company turned to a novel solution: generative AI. Enter retrieval augmented generation, better known simply as RAG. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. ” The master class is aimed at email marketers with one or two year’s experience under their belts. As marketers, we need to adapt to that.”

Class 115

Class Email Marketing Bundling Advertising Agencies 115