Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. Running the Surveys and Creating the Report Content.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

OCTOBER 8, 2020

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn't come to a halt. Real-time marketing is still a great way to get in front of and convert your audience. As marketers, those stats are impossible to ignore. The objective?

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. And don’t worry about emailing each person manually. Offer early bird pricing and sell tickets on a scarcity model.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. I remember that feature being used by friends as a way to tell jokes and post funny content. But things are a bit more sophisticated in the world of social media nowadays. How are they interacting with your competitors?

Promotion 101

Promotion Facebook Business Ideal Customer Profiles 101

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). What do conversation ads do?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Bluetext

FEBRUARY 8, 2021

Here at Bluetext, as a top brand development agency, we see clients invest a lot of time and money into a rebrand. We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? We all have a love-hate relationship with email.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Atomic Reach

SEPTEMBER 10, 2021

"80% of consumers are more likely to do business with a company that offers personalized experiences." How about a direct response email as you would a weekly newsletter? What about a search ad versus some landing page copy? As marketers, we’ve evolved to understand that content optimization is not enough.

Personalization 52

Personalization Marketing AI Campaigns Landing Pages 52

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Why they are important for marketers to use. How Do UTM Tags Help Marketers?

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 4. Content Asset Promos 4.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Outbound Engine

APRIL 15, 2019

Marketing yourself is more important than ever. Buying real estate leads from real estate lead companies is a gamble. To get the most out of your marketing budget, consider what’s worth your time and resources. So before buying real estate leads, try one or more of the following lead generation tactics: Marketing automation.

Buy 47

Buy Marketing Automation Services Leads Lead 47

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Hubspot

SEPTEMBER 24, 2019

But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. The debate between traditional and digital marketing is long and lasting. It ultimately comes down to which one fits the needs of your company. What is Traditional Marketing?

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. You just can’t do that natively in ad channels.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. HubSpot Webinars 7.3 There’s a good reason why 56% of companies have already invested in webinars. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Outbound Engine

APRIL 15, 2019

Moreover, that number is expected to grow even higher thanks to resources like advanced marketing technology. Buying insurance leads from insurance lead companies is a gamble that often doesn’t pay out. Due to this risk, insurers should focus on more effective marketing strategies first. Use marketing automation.

Buy 40

Buy Marketing Automation Services Marketing Qualified Leads Leads 40

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

Paid Content 286

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 286

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Albacross

DECEMBER 25, 2018

For a long time, B2B brands have disregarded the business value that social media offers. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock. Social media is a tumultuous landscape that never sleeps— conversations take place around the clock.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Convert

MAY 24, 2022

Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. McKinsey & Company. The post details how Shopify businesses should focus on optimizing their emails to drive this level of growth. When reinvesting heavily into your company.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 3.2 Content Asset Promos 3.4

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. HubSpot Webinars 7.3 There’s a good reason why 51% of companies have already invested in webinars. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Hubspot

MAY 26, 2016

For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. 5) What is the plan for content planning/creating?

Social Media 57

Social Media Media Paid Social Agency Network Marketing 57

Hubspot

JUNE 14, 2021

But sometimes, a prospect is willing to take some of the strain off that process by explicitly demonstrating interest in a company before its sales team reaches out. So all that begs the question, "How do I get hand-raisers to find and express interest in my company?" Through Your Content. Through Paid Advertising.

High Quality Lead 62

High Quality Lead Sales Qualified Leads Paid Search Agency Cold Calling 62

Content Standard

JULY 11, 2019

As a content writer and strategist, I work with a number of leading tech brands. Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. But as I found out, approaching a webinar is completely different than other kinds of content.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

QuanticMind

JUNE 29, 2018

You probably use a variety of technologies and online tools to improve your sales and marketing. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). So start by defining your business’ sales and marketing problems. Analyze your Current Stack.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

Hubspot

APRIL 6, 2020

In outbound sales — the legacy system of most sales teams — companies base their sales strategy on seller actions. They rely on manually-entered data to monitor the sales pipeline and coach their salespeople, and they run sales and marketing independently, creating a disjointed experience for buyers. Time to track!

Webinar Metrics 83

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 83

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156