Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 126

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. Plus, it’s a great way to reduce bounce rate, and it is highly shareable.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Webbiquity

SEPTEMBER 28, 2022

After collecting this data, all these pieces of information can be put together to prepare a personalized email for your users. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Marketing Insider Group

APRIL 22, 2021

This is an intuitive sales platform for streamlining email campaigns and learning more about your subscribers. Start your research on YouTube for tutorials and educational content. Close is a contact relationship management system built specifically for sales times. Automate where appropriate and boost team communication.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Social Networks 169

Social Networks Business Work Management Social Media 169

SmartBug Media

DECEMBER 14, 2022

Danielle’s welcome flow emails (emails triggered every time a certain behavior occurs) delivered: 9 percent click rate. Best Email Campaign: St. Dr. Danielle’s email campaign (manually created and scheduled emails) delivered: 1.4 Best Email Campaign: Labor Day Sale. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Email Campaigns 32. Image Source: ChatGPT-3.5

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

ClearVoice

DECEMBER 9, 2022

” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Channels like Colin and Samir are taking advantage of the “YouTube for podcasting” trend and creating shorts. Personalization is used in both email marketing and SMS marketing campaigns.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Content Marketing Institute

JANUARY 15, 2019

However, the most common are Facebook, Instagram, and YouTube. When you finish going live on YouTube, your footage is automatically uploaded to your channel. Facebook, Instagram, and YouTube let you give your video content a title and description. TIP: Make sure videos created elsewhere are uploaded to YouTube.

Broadcasting 95

Broadcasting Youtube Landing Pages Ideal Customer Profiles 95

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai has launched.

Marketing AI 132

Marketing AI Paid Search Agency Trends Copyright 132

KoMarketing Associates

APRIL 10, 2018

Users are getting more and more used to personalized emails, so not having it when you could is definitely a drawback. In fact, 2017 study by Ascend2 found that mass personalization was the number one tactic to increase email campaign success. Drip Campaigns. Final Thoughts.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Contently

APRIL 4, 2023

Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more. Experiment with new content mediums , like posting videos on YouTube or creating podcasts. By identifying your content that performs better than average, you can “find the gold” in the form of key insights.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Martech

AUGUST 7, 2023

They’re also using Microsoft Marketing to run an email campaign aimed at 30,000 parents saying this is why you should be interested in this. So we’re not pushing them to watch a skills video on youtube because we know once they watch that they’re gonna be on it for the next three hours like all of us do.”

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. One of the first spots you'll want to upload to is YouTube. Email Campaigns. Email Signatures. First off – don't stress, we've all done it.

Distribution 75

Distribution Video Marketing Advertising Agencies Multi-Channel 75

FMG Suite

DECEMBER 22, 2021

Adding video to your email campaigns encourages your clients to open the email and contact you if they have questions. . YouTube is one of the most significant opportunities for advisors in 2022. YouTube is one of the most significant opportunities for advisors in 2022. Your unsubscribe rate may even decrease! .

Work Management 72

Work Management Ad Exchange Paid Search Agency Marketing Management 72

Valasys

JULY 24, 2023

From creating educational tutorials to profiling your company’s success stories, videos can help you capture attention while conveying brand values on any platform – social media, email campaigns, or even streaming live events. With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

nDash

DECEMBER 15, 2021

The easiest way is to launch your email marketing campaign via a third-party provider like MailChimp or ConstantContact , both of which have performance tracking tools to help you evaluate the return on investment of each email campaign. Don’t underestimate the power of imagery either. Build a video channel.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92

FunnelEnvy

MAY 27, 2024

Do your social media posts and email campaigns generate minimal engagement? For a deeper dive, check out our CEO, Arun Sivashankaran’s YouTube Video series. Low performance means leads who enter your funnel never convert into paying customers. Unengaged Audience.

Top of Funnel 67

Top of Funnel Cost Advertising Funnels Lead Ranking 67

Optinmonster

DECEMBER 28, 2023

There’s a lot more you can do with email marketing to improve your conversion metrics. For example, you can create urgency in your marketing emails to further boost conversions. Using limited-time offers, flash sales, or countdown timers in email campaigns creates fear of missing out (FOMO) in people.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. If your product is best shown in action, like tech gadgets or fitness equipment, partner with YouTubers to create tutorials and “how-to” videos.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Vidyard

JUNE 14, 2018

Webinar Use webinar transcripts to create whitepapers, blog posts, guides, and email campaigns. Edit key moments or takeaways into 1-3 minute videos you can republish on YouTube or your blog. Product Demo Use product demo transcripts to create blog posts, mini-guides, and email campaigns.

Video Marketing 57

Video Marketing Webinar Metrics Content Youtube 57

Martech

AUGUST 8, 2023

Anime and car fans can see the new episodes on YouTube. Within the database, we were able to identify customers and send them an email campaign talking about how Type S was coming, and teased in the anime series.” The series is also promoted on digital car and lifestyle properties, social media, streaming and outdoor in key U.S.

Advertising Agencies 84

Advertising Agencies Buzz Paid Search Agency Fulfillment 84

Marketing Insider Group

OCTOBER 21, 2019

You can’t run a successful email campaign without content for your emails, and your social strategy will be going nowhere if you don’t create content for others to share. It makes sense to put videos on YouTube, and Facebook is good for live video. After all, your other marketing activities depend on great content.

Event Marketing 186

Event Marketing Marketing & Strategy Marketing Strategy Planning 186

Litmus

JUNE 15, 2022

Campaign measurement, management and testing. Email building, design & development. Email campaign and marketing strategy. Email/marketing careers, professional development. Email deliverability. Email testing. Email industry challenges, opportunities and changes. Data and privacy.

Marketing Proposals 92

Marketing Proposals Work Management Deliverability Thought Leadership 92

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

eDataSource

JUNE 25, 2019

Earlier this month, Google took YouTube, Gmail and Snapchat offline due to “high levels of network congestion in the eastern USA”. . Now it appears there has been a major data outage with Google Postmaster Tools , with no email delivery data updated since June 13. June has not been kind to Google’s Cloud Service.

Google 70

Google Tools Domain Youtube 70

Martech

SEPTEMBER 11, 2023

This type of efficiency allows marketers to scale personalized content across their company’s website, social media and email campaigns, and digital ad platforms such as Google AdWords. You can find the video series on my YouTube channel , and I’ll be sharing challenge updates within my LinkedIn XR/AI Marketing Brief.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Martech Advisor

DECEMBER 23, 2019

As far as what to post, a 2017 study of YouTube users found that 65% of respondents said they turn to YouTube to 'help me fix something,' 56% said to 'learn something new' and 57% said 'to be entertained.' Also, on many channels, the common user experience is to watch videos with the sound off. This boosts open rates considerably.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing Week’s survey found that most marketers are still segmenting their email campaign lists primarily by age and gender, even though those tactics come in at seventh and eighth place when measured for effectiveness. Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Vision6

MAY 6, 2021

Or you could even try growing your email lists using your YouTube content. Decide On Email Content. The type of content you include in your email is determined by the type of audience your targeting. Is your email marketing campaign an ongoing newsletter to help nurture your customer relationships?

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Optinmonster

MARCH 19, 2020

But first, we want to give you plenty of resources to build your own email countdown timer campaigns as quickly as possible. So here are 4 tools you can use to quickly add email countdown timers to your emails today! 4 Helpful Tools for Adding Countdown Timers to Your Email Campaigns.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

Martech

JULY 12, 2021

The brand has, for example, over 70,000 followers on Instagram, almost 40,000 subscribers on YouTube. Email campaigns are conducted through Salesforce. Our agency of record is VLM Y&R,” said Dillard. Driscoll’s has adopted influencer programs too, for example with chefs and master sommeliers.

Paid Search Agency 122

Paid Search Agency Enterprise Management Merchandising Storytelling 122

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Contently

SEPTEMBER 27, 2023

This search feature allows users to tap into unfiltered opinions from platforms like Twitter, Reddit, Quora, and YouTube, transcending mere search results to reveal genuine insights. Google Perspectives: Unveiling Authentic Narratives Google Perspectives offers a unique lens through which to view the collective voice of real individuals.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Only B2B

NOVEMBER 23, 2021

B2B marketers and sales representatives will boost their involvement with MQLs on B2B social media platforms such as LinkedIn, Twitter, YouTube, Facebook, etc. To drive MQLs through the following stages, sales and marketing teams will use marketing automation to manage email campaigns through emails, blogs, and newsletters.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118