Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Integration with email platforms.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Adobe Experience Cloud Blog

APRIL 20, 2018

Rather, it orchestrates the use of multiple touchpoints (social media, email marketing , inbound marketing—as well as traditional sales efforts) to engage in continuous conversations with your buyers. A/B testing delivers the best batch or triggered emails to each contact to help drive click-thrus and engagement.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

APRIL 19, 2019

Gather any location, demographic, or other important information about your audience, and then tailor your Facebook campaign to that base. By figuring everything out beforehand, your campaign’s resources will stretch further and your ROI will be more concrete. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Check out the No Lift Install System YouTube channel to browse their full library of videos.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

SnapApp

NOVEMBER 10, 2016

Sadly, when executed, many holiday marketing campaigns simply fall flat. To show you what I mean, I rounded up 9 holiday marketing campaigns that hit the mark. Don’t forget the most important part of any holiday marketing campaign: the audience! Starbucks: Frappula Frappucino Campaign. Why is that?

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Send an email, post on your social accounts, and keep posting. Hang Loose.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. This could include social media, email, and your website. Conversions or Goal Success. Share your tips and tricks below!

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vidyard

MARCH 23, 2021

Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data. The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. The campaign drove an impressive $6 million in revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Emails remain the most common means by which businesses communicate directly with their customers. An important email personalization strategy is segmentation.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

BOP Design

JANUARY 3, 2018

For this very reason, it’s important to look at the analytics for your various marketing campaigns. Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Are they watching videos on your YouTube channel? and social media channels.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Emails remain the most common means by which businesses communicate directly with their customers. An important email personalization strategy is segmentation.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Adobe Experience Cloud Blog

JANUARY 4, 2019

Skip YouTube. You can easily entertain your audience with thematic and occasion-based campaigns. These could be campaigns built around holidays and events such as an upcoming game release or a TV series premiere. Organizing a charity ball or an email marketing panel? Not ready to make videos?

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Vidyard

NOVEMBER 11, 2016

Below are the winners and finalists in each VMA category: Video Marketing Campaign of the Year. The campaign played out in the form of five videos, including “ Know your Chad ” and “ See Jane Run at Top Speed ,” and a series of tongue-in-cheek illustrated “Survival Guides” for IT viewers to enjoy and commiserate over. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Going forward, spend less on Google Ads, or readjust your campaign to target a better audience.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Think: field events , customer on-sites, calling campaigns, etc. We have a motto here at Marketo, “ONE TEAM.” You can even give sales a direct view into how their prospects are engaging with your company with lead and account scoring, plus visibility into email sends, web activity, event attendance, and more.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

Vidyard

FEBRUARY 4, 2014

Here are some tips on how to turn your videos into lead generation machines: Gate Your Video Content The simplest way to capture prospects’ contact information is to set up an email gate. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

As marketers, we use demographic and behavioral data to learn as much as we can about our audience, which is how we create relevant, engaging campaigns. Marketers nurture with personalized, relevant email messages – why not follow their lead? Make him/her laugh – send a meme or a funny YouTube clip. Handwritten Note Cost = $0.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Anyword

SEPTEMBER 29, 2021

It allows the organization, execution, and optimization of advertising campaigns by companies and ad agencies. TubeMogul integrates with a variety of other technologies so that the creation and monitoring of campaigns goes rapidly and smoothly. Email Marketing. Personalization is also being leveraged to increase engagement.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words. With that much video, you need an organizational system.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. BrightTalk) 60% of webinar registrations occur via email. Ruler Analytics) Email campaigns convert at an average rate of 2.6%. characters.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ClearVoice

MARCH 8, 2022

Specifically, she works with businesses and entrepreneurs on starting and growing their email lists. She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Vidyard

NOVEMBER 18, 2016

I think that’s something that we all need to think about as marketers and make sure that we’re always answering that question, otherwise our campaigns are doomed to fail from the beginning. This is something that digital publishers do really well, including sites like Netflix and YouTube. How does LookBook market itself?

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

JULY 15, 2013

Firms can start by enhancing their existing campaigns by incentivizing customers to share socially. Whether part of an existing campaign or stand-alone, promotions are the most attractive way to entice customers to follow & engage socially. Email is Being Neglected. Marketing Analytics are Critical. Opportunity. Opportunity.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. In my opinion, that’s a successful B2B campaign due to a viral response. "Best viral campaigns show real thought leadership."

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. As we know as modern marketers, it’s important to know exactly how our campaigns are performing. Yes, you really can do all of that with video!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

DECEMBER 23, 2014

Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. At Marketo, early group education is called Foundation Training.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48