Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. The days of batch and blast emails are long gone. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation? Unfamiliar with the term?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Who uses CRM systems?

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Lake One

OCTOBER 13, 2023

Case Study for PitchBook: Successful ABM Campaign in the FinTech Industry Our first case study begins with Seattle-based research. PitchBook quickly recognized this, integrated their third-party machine learning and data with their Salesforce CRM, and targeted each customer dynamically.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Then native CRM integration is a must-have. Have we outgrown our current marketing system? What are our goals?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. Financial terms were not disclosed. B2B systems strengths are concentrated elsewhere, in execution capabilities like email design, landing pages, multi-step campaigns, and social messaging.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SpotMe Blog

JULY 21, 2023

With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event. For open events looking to maximize attendance, set up a public page. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Customer Experience Matrix

JUNE 19, 2015

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Mautic campaign builder The reason for the delay may be as simple as the generous funding available to marketing automation start-ups.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Ontraport

APRIL 29, 2020

If prospects walked up to you at a party and said, “Hey, I might be interested in your product or service,” you’d automatically have a natural, personal and useful conversation with them. If you’re smart, you’ll organize your website and emails and online ads to make that information gathering even easier and more effective.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Why automated email testing is a must.

Automation 86

Automation Marketing Automation Services Work Management Budget Programs 86

6sense

DECEMBER 10, 2021

However, the results of their campaigns are far from what’s expected. Businesses continue to struggle with finding people who are interested in their products or services. When trying to reach out to leads in different stages of their journey with one-size-fits-all nurturing campaigns, you’ll end up with no prospects in your pipeline.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Martech

JANUARY 3, 2022

Why marketing operations teams devote most of their time to automation, and campaign management tools. This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely.

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 116

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. GO Campaign focuses on recruiting monthly donors to their efforts to help vulnerable children. A clear point of contact for site visitors.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. GO Campaign focuses on recruiting monthly donors to their efforts to help vulnerable children. A clear point of contact for site visitors.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. You can use automation to enroll new leads in nurture campaigns that send educational content over time.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Marketing Automation Service 192

Sharpspring

JULY 7, 2020

The more you and your marketing team understand your customers, the better your marketing campaigns will perform. Ultimately, customer behavior segmentation gives your marketing team the tools to create highly personalized campaigns that convert. You don’t have to be forward or ask customers to give you their financial details.

Segmentation 59

Segmentation Tips Buyer Personas Customer Satisfaction 59

Ontraport

APRIL 29, 2020

If prospects walked up to you at a party and said, “Hey, I might be interested in your product or service,” you’d automatically have a natural, personal and useful conversation with them. If you’re smart, you’ll organize your website and emails and online ads to make that information gathering even easier and more effective.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation Work Management 71

Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. There are some essential factors to keep in mind when it comes to evaluating your options. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. SaaS marketing is no exception.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. SaaS marketing is no exception.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. SaaS marketing is no exception.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Customer Experience Matrix

FEBRUARY 9, 2012

Many said they never progressed beyond email because the next step was too hard. Definitely take a look if you’re in that market for that sort of product. But there’s my problem: “that sort of product” is widely available already. NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. GO Campaign focuses on recruiting monthly donors to their efforts to help vulnerable children. A clear point of contact for site visitors.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. GO Campaign focuses on recruiting monthly donors to their efforts to help vulnerable children. A clear point of contact for site visitors.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. GO Campaign focuses on recruiting monthly donors to their efforts to help vulnerable children. A clear point of contact for site visitors.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

BenchmarkONE

MARCH 23, 2022

Another suggestion is to use a CRM and marketing automation software. Send your existing clients resources that can help them get the most use out of your products and services. Publications, like Search Engine Land , can be a great source for staying up-to-date on new tools and current trends.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Hubspot

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. Planned projects, campaigns, and announcements should be reviewed and postponed if possible. It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Computer Market Research

SEPTEMBER 29, 2017

Although channel executives find these programs tactical and effective, they don’t necessarily inspire partners to perform on the financial side due to a “safety net” of funds automatically accruing. This program takes into consideration how well partners perform finically due to demand generation campaigns and strategies.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Albacross

JULY 23, 2019

To add insult to injury, even if you perform all these tasks admirably, there is no guarantee that your marketing campaigns are going to be successful. Its claim to fame is the fact that it can help B2B marketers gain a deeper insight into the needs and wants of potential clients, thus helping them craft more effective marketing campaigns.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Leadspace

AUGUST 9, 2019

If both players are not on the same page and focused on the same play, then neither one will have any success. However, potential spend is not the only reason account-based marketers should focus their sights on enterprise-level accounts. They stick around for longer (if your product meets their needs).

Account Based Marketing 59

Account Based Marketing Enterprise Management Practices Work Management 59

Hinge Marketing

MARCH 23, 2015

In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed. These kinds of techniques certainly have a place in your marketing tool belt.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. There are some essential factors to keep in mind when it comes to evaluating your options. Contents 1.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100