Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Here are some ideas for finding the right people for your advocate program: Send a customer survey to your entire client base.

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. 83% of survey respondents said to build company awareness. Facebook and Twitter are appropriate tools for brand recognition.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Customer-centricity is a competitive advantage! Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

MAY 12, 2015

The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. I recently reviewed the integration capabilities of an online survey platform to an MAP. via Marketo sync filter or Eloqua program) to meet their requirements. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

MAY 12, 2015

The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Everything Technology Marketing

FEBRUARY 19, 2011

in 2011 - the most dramatic change for any social media metric in the survey. How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. But also: comments on news, surveys are good, telling personal, human stories.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. But also: comments on news, surveys are good, telling personal, human stories.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few). What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Leadspace

JANUARY 17, 2017

Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. Known 3rd Party Behavioral: People visiting other websites and also fill out a survey on that site providing their email address. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

SEPTEMBER 14, 2012

And they can even expand their database (see the second box called out in orange above) by asking voters to send this survey to a friend. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Bottom line: no risk, no reward. Well done, folks.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And so our personal life, or business life, have become enmeshed.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. That’s difficult to do with some of the Twitter, Facebook data a lot.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. That’s difficult to do with some of the Twitter, Facebook data a lot.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Litmus

JANUARY 10, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. In 2018, we surveyed hundreds of email marketers to identify some of the biggest challenges they faced. For better or worse, email marketing has grown very complex.

Email Marketing 57

Email Marketing Work Management Planning Marketing Management 57

Litmus

OCTOBER 29, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. We have two platforms. Jason Rodriguez: Yeah.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

DealSignal

MAY 16, 2018

According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Learn more at www.dealsignal.com and follow DealSignal on Twitter @DealSignal.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse. Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Best Practices for Twitter Video. Landing Pages 1.3 Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68