ClickZ

OCTOBER 22, 2020

The global marketing automation software market was $2.4 There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape. What is marketing automation software? Any tool that helps streamline your marketing processes is considered marketing automation software.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. What apps/software/tools can’t you live without? Have a nomination?

Eloqua 41

Eloqua Work Management Marketing Management Product 41

SendinBlue

AUGUST 24, 2020

This list details some of the best marketing automation software around to help you decide which one is right for you. These powerful pieces of software guide you through setting up strategies that convert and help you put everything in place to get the results you want. The software is hot on personalization.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. What’s in the Guide?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

TrustRadius Marketing

JANUARY 8, 2020

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. SharpSpring.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Schedule Demo Technographic and Firmographic Data: Use Cases 1.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Guest Blogging. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. Many platforms integrate with other marketing, sales and management software, providing a full picture of all marketing activities and data, and how they interact and affect one another. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. The real competitors are companies like ConstantContact who are providing a broad range of services, such as local advertising, that extend well beyond marketing automation and CRM.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Ledger Bennett

FEBRUARY 24, 2020

Expanding the range of services a profitable customer purchases from you is really important. If you’re a SaaS business selling recruitment software, your communication with a public sector prospect who have a specific set of challenges will need to differ from communication with a global FMCG faced with something totally different.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Let’s shed some light on the range of features that cover the majority of the marketing stack. So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

DECEMBER 13, 2011

Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. They've taken a range of approaches to addressing them. Among B2B vendors, Eloqua is the poster child for this approach. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will they merge with complementary firms to offer a broader range of capabilities? The pattern will likely repeat itself.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

Every vendor cites a different revenue range for its "sweet spot" but $50 million to $500 million might be typical. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers. Tags: demand generation marketing automation software selection demand generation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business. Beyond Messaging.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Smarte

JUNE 25, 2018

Look for a partner who is proficient in his coverage across broad range of businesses, and makes sure the data is detailed. Ensuring the partner’s data syncs up with your in-house CRM/MAP software making it easy to leverage information for significantly boosting your campaigns ROI. In-depth Coverage. Geographical Coverage.

Marketing Attribution 40

Marketing Attribution Work Management Marketing Management Budget Programs 40

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Heinz Marketing

FEBRUARY 26, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. We’ve has some truly great guests and many more to come. It’s way beyond the closed deal, right?

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. It's the only vendor that can guarantee customer success, and its customers range from small organizations to large corporations. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

DECEMBER 27, 2010

The ranges were under $20 million, $20 million to $500 million, and over $500 million annual revenue.) So I also created a reality check by looking at vendors who target the different buyer types. This was possible because the matrix asked vendors to describe their percentage of clients in small, medium and large businesses.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

EMagine B2B Blog

OCTOBER 6, 2014

How do you link email software to GA/ Campaigns? Good email software like your Act-On, Marketo, Eloqua or Pardot will automatically encode your links to be shown in the campaigns section of Google Analytics, there is nothing special you have to do what so ever to have your visits from email appear there.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Bigger images are better (easier to scan with a wider range of phones). I think there could be a huge marketing opportunity for the product in the $500-1,000 per month price range. • Here’s a recap of a few of the key sessions and conversations from the summit. Try to deliver exclusive content.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

DivvyHQ

AUGUST 7, 2018

– Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform. In the early days of your audience-building effort, you may need to test a more broad range of topics and experiment with variations in format to see what is resonating.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Heinz Marketing

MARCH 1, 2021

We cover a wide range of topics, with a focus on sales development and inside sales priorities. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. At New Relic, kind of pioneered a new model for selling open source software.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Heinz Marketing

FEBRUARY 18, 2019

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. I got to know him very well back in the Eloqua days. He was the president of Eloqua, leading through the IPO and the acquisition by Oracle. Today is absolutely no different.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. It’s an efficient software for organizing, track and nurturing sales leads. I’ve researched and tested a bunch of different software and this is software that I’m using for 2020.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

FEBRUARY 24, 2014

This is the first time we’ve seen a major enterprise software vendor draw that picture quite so clearly. bluekai customer data integration customer data platforms customer management systems marketing cloud marketing data marketing database management marketing software oracle' BlueKai, on the other hand, is all about the data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Single Grain

MAY 31, 2023

Look for data sources that offer a diverse range of information. It offers a wide range of AI marketing tools and services, including machine learning, natural language processing and computer vision. 3) Choose Your Data Sources Next, you should carefully select your data sources for effective data collection.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Heinz Marketing

MAY 7, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. The good, bad & ugly with Mike Braund from Tableau Software. We are very excited to have with us Mike Braund , he is the Director of Marketing Operations at Tableau Software.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

ClearVoice

MARCH 11, 2019

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members. WordPress), send emails (e.g.,

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83