Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Like anything else in B2B marketing, automation should be an outcome of your objectives and planning process, not an assumption going in. When Marketing Automation Is Unnecessary.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Understand your primary marketing challenge in order to fix “leaks” in the buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Everything Technology Marketing

FEBRUARY 26, 2013

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Thanks to everyone who participated in the survey!

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., This has made the marketing funnel longer, and the actual sales process shorter.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JUNE 27, 2014

The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. But data from other sources must still be added through batch files, slowing the process. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ClickZ

OCTOBER 22, 2020

Any tool that helps streamline your marketing processes is considered marketing automation software. Other important features include (but aren’t limited to) ease of use/usability, security including role-based access to the platform, and vendor support. What is marketing automation software? Industry case study. 4 Salesforce Pardot.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

MARCH 26, 2015

Some vendors do this better than others. The system provides users with a multi-step process to import their data, select target segments, assign creative materials, set daily and/or total campaign budgets, define campaign end dates, and start executing campaigns. But such integrated solutions are rarely comprehensive. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. If I were an email vendor, I''d think about that one. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

SEPTEMBER 2, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. Hubspot “Automating bad processes doesn’t magically make marketing better.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. I believe this will continue to be the focus of the company in the foreseeable future.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

TrustRadius Marketing

JUNE 19, 2019

Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Which products are within your price range?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Vidyard

MAY 10, 2018

With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. That also means thinking about their existing processes and workflows—how will this fit in? The sales tech landscape is overwhelming. Never fear, intrepid leaders! How will we implement it?

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Out-of-the-box integration: caveat emptor. REST versus SOAP API.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Consider opt-in, unsubscribe, and bounce processing. Segmentation: Demographic, company information, and behavior-based filters refine the outreach process. So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

OCTOBER 10, 2012

It’s no wonder that B2B marketing automation vendors avoided the issue by piggybacking on the Salesforce.com structure: otherwise, the cost and complexity of building a separate database would have severely limited their growth. These are advantages, not flaws, since a skilled user adds substantial value to both processes.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

ViewPoint

MARCH 6, 2012

Overall, it requires an understanding of the purchase process from the buyer's point of view. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. In the process it increased conversion rates by 136%.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. They may have a checklist or scoring system of their own to qualify accounts, but at the very least they can provide insights, such as “industry matters a lot more than company size” or “a company with technology X is more likely to purchase our product than a company with technology Z.”.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Biznology

JUNE 17, 2013

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 85% of people more likely to purchase a product after watching a product video. 85% of people more likely to purchase a product after watching a product video. Source: MarketingSherpa ). Internet Retailer ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments. What about testing?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Engagio

JULY 31, 2017

The B2B lead handoff process is broken. Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SnapApp

MAY 12, 2015

The modern B2B buyer does a huge amount of research during their purchase process. A study by Acquity Group found that 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product, and 55 percent of B2B buyers conduct online research for at least half of their corporate purchases.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

6sense

MAY 10, 2016

We don’t need a subtle evolution of those tactics, but instead, a rethinking of the entire process. As the internet took over much of the B2B research process, legacy media companies jumped in with both feet to create destination websites for B2B research. The business model behind those publisher’s destination websites?

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Online Marketing Institute

NOVEMBER 1, 2010

94% of respondents consider corporate Web sites a key element in the marketing toolbox and 84% of buyers say Web sites matter in purchase decision making. Change Management: The Key to Successful Marketing Process « B2B Marketing POSTs by Laura Ramos Says: September 14, 2009 at 2:20 PM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. 23% during the middle Consideration phase, assessing the priority of the issue and creating a short list of vendors, helping answer “Why Now?”

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

WebMarketCentral

NOVEMBER 17, 2009

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Jeff contends that marketing automation systems will become required tools for any b2b "considered purchase" (i.e., As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

MARCH 14, 2024

Accounting doesn’t have to deal with multiple systems for processing invoices, yet marketers often run campaigns across several social media platforms, each with specific requirements to implement and make them effective. The first marketing automation system (Eloqua) was launched 25 years ago. But I can’t really blame the vendors.

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Work Management Marketing Management 85

Customer Experience Matrix

MARCH 29, 2016

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

PureB2B

MAY 30, 2022

This process can indeed be frustrating. Since so many companies in the B2B space serve very niche markets of sub-markets, the process can be even more irritating. The marketing process is also extremely high stakes because you can’t afford to blow your chances with a prospect with only a finite number of high-potential contacts.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

thePoint

MAY 25, 2018

Keep them informed, educated, and involved in the process. Second, it would be very expensive, and the truth is that through this overall process, you yourself will start to build expertise in this area. You will probably get the most automated process (inputs/reporting) from these agencies. Might not be a fit.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40