Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

ANNUITAS

APRIL 11, 2011

I recently had the opportunity to attend the Sales 2.0 The conference was full of great content and information on the state and the future of B2B Sales. It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. A tool to manage and produce conferences, workshops, and other virtual events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

JANUARY 19, 2018

Have a look at her case for how to manage PR in the “age of the Kardashians.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Heinz Marketing

OCTOBER 4, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another exciting episode of Sales Pipeline Radio.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. There’s nothing new about demand generation systems making prospect behavior available to sales people.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Ledger Bennett

JANUARY 26, 2020

Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But today we will focus on one area that really deserves more attention — revenue management. What is revenue management? The basics behind revenue management. Fluctuating demand.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

Ledger Bennett

DECEMBER 18, 2019

Growth hacking focuses on the full product or service lifecycle and sales funnel. Product or service development, design, user experience, customer on-boarding and experience, marketing, sales processes and referral. Growth marketers work cross-funnel. Growth marketers work across departments.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Heinz Marketing

AUGUST 3, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome, everyone, to another episode of Sales Pipeline Radio.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Marketing Insider Group

MAY 27, 2023

” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. There’s links to other interviews with him here.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. So, B2B marketer (Sales team too) knows very well, if they generate lots of weak leads they are into real trouble.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Ledger Bennett

MARCH 19, 2021

Any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team are fated to go the way of the dinosaur. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses. Cortex is a revenue intelligence platform.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Varicent

JULY 18, 2017

Marketing, Sales, and Customer Success need to operate across the full funnel,” says Marko Savic, CEO of FunnelCake. With FunnelCake’s Growth Calculator, companies can now see how small improvements across the funnel create a larger impact on the ability to hit growth targets.”

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. The Social Media People Problem. And that takes time. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Tomorrow People

MARCH 13, 2018

The traits and quirks that make you “you” need to evoke the same responses from readers no matter the media. So what you get from your digital marketing manager at Tomorrow People? Channel management; paid, earned and owned media. Thought leadership management. Customer relationship management (CRM).

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. He defined the tenets of the new world of marketing in Revenue Performance Management. Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Ambal's Amusings

APRIL 14, 2010

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Ledger Bennett

JUNE 25, 2018

So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Heinz Marketing

MARCH 1, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. eMarketing Strategies for the Complex Sale.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100