Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend. return on ad spend. “We

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

The Point

FEBRUARY 18, 2020

Nowhere is the current marketing talent crunch felt more keenly than in marketing operations, where companies can spend months finding or replacing even the most entry-level marketing automation users. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. Engagement metrics Engagement metrics measure how users interact with your content.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Nora H , Digital Marketing Associate.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. The company understands their audiences’ concerns and aims to help them in their everyday life to create valuable connections for the future.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

SnapApp

APRIL 19, 2013

If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content.

Eloqua 48

Eloqua Webinar Metrics Conversion Content 48

TrustRadius Marketing

JANUARY 8, 2020

We will give you a break down of Hubspot — what this tool is, who it is most appropriate for, and what users have to say about this platform. Hubspot’s marketing automation software has received 1479 reviews and ratings on TrustRadius (overall score of 8.4), which gives us key insights on what users really think about the tool.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClickZ

OCTOBER 22, 2020

Any tool that helps streamline your marketing processes is considered marketing automation software. It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). What is marketing automation software? Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Litmus

NOVEMBER 9, 2020

Each audience is unique, so blanket statements about ideal send times don’t help anyone. Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. As we all know, the majority of bad data is due to user generated/populated data. Cristal: A good data cleansing strategy.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Customer Experience Matrix

JUNE 9, 2009

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The idea is to help the sales rep decide who to call first. Users can drill into the details of each account, including Web activities, emails and score history. -

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

DealSignal

SEPTEMBER 5, 2023

In A Nutshell: DealSignal vs. LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. This article will delve into the unique features of both pipeline generators. Helping you make an informed decision for your sales and marketing efforts. The way companies engage with their markets has changed.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. Visits are tied to companies based on the user’s Web domain – a typical approach although one that can’t misses many sessions from home offices and mobile devices. The main difference is that users get the company and contact lists.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. c) Landing pages. f) A/B Testing. i) Easy Replication.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! .

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Madison Logic

MARCH 14, 2023

Additionally, creating and maintaining a persistent and personalized customer experience through your account-based campaigns helps you be where customers need you in the buying journey and win their trust and loyalty. Six Things You Can Achieve When you Integrate Our partnership with LinkedIn helps our solutions maximize your ABM results.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Subscribe to the comments for this post?

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. The general rule is pretty obvious: pick the vendors that people are most interested in. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

NuSpark Consulting

JUNE 13, 2014

For that, you need qualified business leads that come from a robust lead generation program. Lead generation and PR: Why it matters. Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Outbrain

SEPTEMBER 4, 2019

Marketing automation tools transform many manual, time consuming processes to fast, automated and digital-based, helping marketing departments to better manage, monitor and optimize their day-to-day activities. This supports lead generation processes and helps to drive more customers to the business. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

SnapApp

MAY 22, 2015

Each partner offers their own blend of options, but all are designed to help you incorporate insight gained from SnapApp into your existing marketing automation efforts to build a cohesive marketing ecosystem. The best way to deliver leads to Eloqua is with our Audience App. Couldn’t be easier.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Vidyard

NOVEMBER 26, 2013

The products or services in this realm aren’t typically considered flashy enough to generate especially entertaining videos, but this is a huge misconception. Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Content Marketing Institute

OCTOBER 22, 2017

These channels help consumers pick and choose exactly which brands they interact with. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. A whopping 77% of internet users read blogs.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Customer Experience Matrix

JUNE 14, 2013

Infer starts with your own customer data, enhances it with information mined from the Web, and generates predictive scores. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. A campaign list can include the entire persona universe or a quantity specified by the user.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Optinmonster

JUNE 21, 2021

Have you been looking at different lead generation tools to grow your online business? When you sign up for OptinMonster, one of our conversion experts will design a campaign for you as you ease into your new lead generation strategy. You’ll also have a handful of targeting rules that help you grow your list fast.

Cost 64

Cost Lock-In Pricing Price 64

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available. Seed this on Newsvine.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

PureB2B

JUNE 13, 2017

The traditional channels of television, radio, and print media have seen a decline in usage as more users start looking at online platforms as their primary sources of media. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87