The Point

FEBRUARY 18, 2020

Nowhere is the current marketing talent crunch felt more keenly than in marketing operations, where companies can spend months finding or replacing even the most entry-level marketing automation users. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. Every company’s tech stack says something different.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Today, it’s the greater part of ad spend worldwide — with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones. Take time to understand the numbers.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Martech

DECEMBER 14, 2022

For MOps it means more time they can spend on strategic issues. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Marketers get more skills and you get more time to help the organization and yourself by working on bigger picture issues. Get MarTech! Processing.

Work Management 114

Work Management Marketing Management Marketing Automation Services Organization 114

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Metadata

FEBRUARY 28, 2022

Through AI and machine learning, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation. This funding validates the market demand for our technology and will help us develop this technology further.”. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. Tracking Metrics That Matter.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. Tracking Metrics That Matter.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Let’s go through how to pick the right directories, whether it’s worth spending money on them, and how to optimize and measure your performance. 4 ways to optimize your ad spend on directories. Need help getting started?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Ledger Bennett

MARCH 19, 2021

Planning and forecasting – Cortex helps plan and forecast media spend using a traffic light system that flags performance against media plan, enabling informed decision making on future spend and confidence in revenue forecasts from media activity. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? Because you’re helping to motivate happy customers to speak about you positively to others. Here’s why.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Heinz Marketing

OCTOBER 4, 2021

I think we just added less gray hair to everybody and hopefully some blessings along the way, because it has helped so much. We can go deeper in it later on, but those four things will help you figure out, how do you go? They are the one telling, here are the cohorts of customers that we need to spend time and attention on.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Ledger Bennett

JULY 11, 2018

The best way is to leverage Keyword Planner in Google AdWords, which helps you find the best performing keywords that relate to the topic you are marketing for. Fortunately, Keyword Analysis can help you find the right keywords for your landing page, providing only closely related keywords to the terms you’re focused on.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Madison Logic

MARCH 14, 2023

Additionally, creating and maintaining a persistent and personalized customer experience through your account-based campaigns helps you be where customers need you in the buying journey and win their trust and loyalty. Six Things You Can Achieve When you Integrate Our partnership with LinkedIn helps our solutions maximize your ABM results.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

PathFactory

MAY 3, 2022

The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. Since buyers only spend 17% of their time interacting with vendors, it’s important to ensure the limited time that sales has to convince the buyer count. So, How did we get here? Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” And Lenovo uses just only two of Adobe’s eight solutions. (The ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Eloqua and CMO.com helped coordinate survey information. Lowest Cost Per Lead Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Ledger Bennett

JANUARY 26, 2020

Is it better to spend time following up with would-be customers via phone calls or via emails? Various RMS solutions pull data from your own business and the wider market to help you make informed decisions about how to run your business including rate recommendations, competitor data, revenue estimations and more. The Takeaway.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

TrustRadius Marketing

DECEMBER 16, 2019

So you’d need to make sure to have an agency partner or in-house developers to help implement and configure the platform.” ~ Verified User | Manager in Marketing | Sports Company. Predictive lead scoring is very sexy these days; it helps marketers see where leads are in the marketing funnel based on past conversions.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

DECEMBER 22, 2010

But many smart people are betting a lot of money that it will appear, and will spend more money to make it happen. And the real money will be made by service vendors who can help marketers fully benefit from these systems. The existence of C-level buyers for marketing systems is not yet proven, and I remain a bit of a skeptic.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. Travelling with colleagues who quickly become friends and for the most part lifelong friends, helps to bring balance. Here in her own words is how she gets stuff done.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Content Marketing Institute

MARCH 22, 2018

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Predictive tools like SimpleReach help the team optimize the content it publishes. Specifically, it shares iQ content to help drive readers to the owned site.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Here are my top takeaways from the spending five days at two events, and quite a bit of time in the air. . But this year, the week of April 24th held a special distinction.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

ClickZ

JANUARY 13, 2020

If you understand where people spend their time and how they engage with content, both in their professional and personal lives, and use that combined data to enrich their profile, then you’re going to deliver a better result with that customer, in the long run. One company looking to help marketers do just that is Convertr.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. With the hype cycle at full throttle, maybe a little straight talk would help. A few can help me immediately and I may want to learn more. First, what is intent data? So we’re not against it.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SnapApp

AUGUST 29, 2014

Many consumers spend a lot of time researching new products and services prior to making a purchase. Endicia is an electronic postage solution which helps businesses save time, money, and resources through more manageable and affordable mailing software solutions. Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database.

Pricing 48

Pricing Price Marketing Management Eloqua 48

ClickZ

AUGUST 20, 2019

SummitSync was built to help businesses increase the number of meetings they conduct at various events and provide concrete tracking to help determine if an event drove revenue. These are marketing and outreach automation tools that help filter through the noise from an outreach perspective.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Heinz Marketing

MARCH 15, 2018

I mostly work remotely and spend the significant majority of my day in meetings, and find it easier to use Slack as my primary means of communication. I work a lot, but I try to disconnect for a couple hours each night just to spend with my wife and children before reconnecting later in the evening to catch up on messages that have come in.

Work Management 83

Work Management Full Circle Insights Planning Marketing Management 83

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. That’s where interactive content comes in.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

markempa

NOVEMBER 29, 2016

Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. Jill: That’s exactly right.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0