SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Smarte

MAY 23, 2022

SMARTe enrichment comes with a feature to help you get job change updates on key contacts. You will receive alerts and notifications when your contact changes roles or gets promoted and append the lead with the most accurate and current details. The post The Great Resignation: Why Ensuring Data Quality Is More Important Than Ever ?

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

SMARTe enrichment comes with a feature to help you get job change updates on key contacts. You will receive alerts and notifications when your contact changes roles or gets promoted and append the lead with the most accurate and current details. The post The Great Resignation: Why Ensuring Data Quality Is More Important Than Ever ?

Validation 52

Validation Eloqua API Deliverability 52

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent-based email lists are obviously contactable but volumes are often quite low.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? That means you have no way of knowing whether your content is helping your business. This process helps to increase their web traffic in two ways. For instance, you may have invested in pay-per-click ads and content syndication to promote your content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Ledger Bennett

JANUARY 26, 2020

Is it best to nudge leads with an email marketing campaign or are social promotions more attractive? Various RMS solutions pull data from your own business and the wider market to help you make informed decisions about how to run your business including rate recommendations, competitor data, revenue estimations and more. The Takeaway.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Ledger Bennett

MARCH 12, 2020

Target companies will continue to need to invest in their products and services that will help them grow and transform. Promote a new video or written content from your event . If you can, why not send them some flowers or a mini hamper to their home to help them get through self-isolation. Direct Mail and Direct Messaging.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Adobe Creative Cloud), or other tools your team may discover that appear to be helpful. For example, basic functions like sending out promotional emails or a newsletter are likely functions that require a low investment for a tool and training.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Vidyard

NOVEMBER 26, 2013

The video not only delivers a laugh, but this kind of humorous take on a B2B solution can really get your customers feeling connected to your brand and helps you stand out in what can be a stuffy market. Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Content Marketing Institute

OCTOBER 22, 2017

These channels help consumers pick and choose exactly which brands they interact with. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. In the graphic above, you’ll see this all fits into a huge group called “marketing experiences,” which can be hard to sift through.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. It’s not done in a one or two-day workshop.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Webbiquity

DECEMBER 26, 2012

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. Be helpful and genuine.” Give them credit.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. With this SnapApp, DemandGen captures key participant information that will help them determine if the lead is a fit for their service or not.

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

SnapApp

JANUARY 17, 2014

The Bizo platform helps B2B marketers get the most out of their display and social advertising efforts through efficient targeting across their vast business audience. What’s more, through Bizo’s use of Eloqua integration in their SnapApp, each user who completes and submits the lead form will receive a copy of the guide in their inbox. .

Display 48

Display Advertisements Advertising Eloqua 48

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. How it Started: Discovery In December, I received a Burpee seed catalog with an insert promoting HomeFarming.com , a site promising a community of gardeners as well as tools to keep track of your progress.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

chiefmartech

MARCH 20, 2018

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

SnapApp

OCTOBER 24, 2018

Where will your audience go when you promote a new ebook or webinar? Using interactive content on your landing pages can help increase brand awareness and capture more leads. As well as our integrations with Pardot , HubSpot , and Eloqua. As you queue up programs each quarter, how many landing pages are involved?

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Forcing User to Promote You on Twitter. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). If we want to help our customers grow and mature we need to be upfront and honest. As a vendor or provider, focus on what you do best and how you can help them.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). If we want to help our customers grow and mature we need to be upfront and honest. As a vendor or provider, focus on what you do best and how you can help them.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. We just need help in actually making it happen.” Adjacent to them with more than significant displays were Pardot & Silverpop. It is an ideal place to network, connect and learn from other users.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. BrennerMichael A3: starts w/ having something that helps your audience. BrennerMichael Rule of successful social content: be helpful! When you post/promote content via channels you mark it.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. BrennerMichael A3: starts w/ having something that helps your audience. BrennerMichael Rule of successful social content: be helpful! When you post/promote content via channels you mark it.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48