Marketing Insider Group

MAY 27, 2023

The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

ClickZ

JANUARY 22, 2020

Hubspot is currently one of the most popular marketing automation tools. Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. It works very well with HubSpot, which is critical for us. We use PathFactory links for social, email, and event customer success training.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Martech

DECEMBER 12, 2022

You use them for your offline events, sometimes use them for your webinars, etcetera. Personally, I’ve used Marketo, I’ve used IBM, Acoustic and others,” Sharaf said, “but this obviously can apply to anything, whether it’s HubSpot or Eloqua or any of the other marketing automation platforms.”. Get MarTech!

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Optimization 99

PathFactory

MAY 29, 2022

Create the Event Sessions. Using PathFactory Data in your Eloqua Lead Scoring Model. Using PathFactory Data in your HubSpot Lead Scoring Mode l. Engagement thresholds content + track. Using PathFactory Data in your Marketo Lead Scoring Model. Using PathFactory Data in your Pardot Lead Scoring Model.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 40

ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. 1: Hubspot Marketing Hub. With a market share of 26%, twice as high as its closest competitor, HubSpot reigns supreme as the top marketing automation platform. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). An engagement model – often called a scoring engine – measures the amount of effort and time that someone has spent on your website, in your events or in meetings.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Webbiquity

JULY 12, 2016

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Digital B2B Marketing

FEBRUARY 21, 2012

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. I believe there is.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Madison Logic

MARCH 14, 2023

Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Customer Experience Matrix

JUNE 13, 2016

It then enhances the contact and account data with attributes, events, and intent from the usual ABM data vendors. Recipes can be driven by real time events (“send a task to CRM if a decision-maker requests a meeting”) or by scheduled processes (“check daily for new accounts without a decision-maker and fill any gaps you find.”)

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Home of Chief Content Office Magazine and THE event Content Marketing World. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

JULY 1, 2021

Marketing automation tools give marketers a comprehensive view of all their events and campaigns in a color-coded centralized team calendar that allows them to easily compare them to their goals. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. k) Proper Scheduling. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Heinz Marketing

OCTOBER 4, 2021

So would encourage folks that want to learn how to be better at managing hybrid, go to market strategies, hybrid environments, marketing sales, check out the connected event from Sendoso’s coming up, on October 13th, literally just in a couple weeks. You went to the Eloqua, this is pre-acquisition. You can sign up for free.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

SmartBug Media

MARCH 18, 2019

The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only). Vidyard’s Interactive Events includes elements within video such as forms, dropdowns, and product listings.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. (Okay, not zero: some companies surely do it better than others. But that’s a much weaker selling point than being one of the few firms to do it at all.) - ad tech integration.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. Specifically, it supports email and online events, which a 2011 MarketingSherpa study found account for just 20% of program spending. So if you’re working in the industry, don’t circulate that resume just yet. million) but just 28% in the second half ($50.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Leadspace

SEPTEMBER 27, 2017

More importantly, for Dynamics customers it means that they now have access to our AI and big data-powered Audience Management Platform — the first such end-to-end B2B marketing and sales platform.

Marketing AI 54

Marketing AI Eloqua Marketo B2B Sales 54

Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. A great voice of reason, Hubspot’s blog gives marketers the insights they need to use automation tools effectively. Readers can stay up-to-date on what’s going on with vendors, acquisitions, events, and yes, marketing strategies too, and it doesn’t stop there. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Leadspace

OCTOBER 4, 2016

Visit Leadspace in Moscone South, Hall C, Booth 2116 and see how to put artificial intelligence to work for B2B marketing right now, in Salesforce, Marketo, Eloqua, HubSpot and more. Ask them to tell you all their secrets. The post 10 Secret Games to Amuse Yourself at Dreamforce #DF16 appeared first on Leadspace.

Eloqua 48

Eloqua Account Based Marketing Marketo B2B Marketing 48

chiefmartech

SEPTEMBER 21, 2018

As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

SnapApp

APRIL 3, 2014

Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing. Then there’s the event itself. Creating a marketing plan that’s engaging and fun for an event is no easy task, but it isn’t as hard as you may think.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Anyword

NOVEMBER 7, 2018

Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events. The post Three Strategies for Optimizing Email Monetization appeared first on Keywee.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

Vidyard

SEPTEMBER 2, 2015

So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Hubspot “Automating bad processes doesn’t magically make marketing better.” Read the post.) Read the post.) Get reading, learn, and enjoy!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Biggest Challenges with Video Marketing https://t.co/4We18G9uIa This company gets me.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

Clear header with big title and date/time of the event. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Big but concise lead-in. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Eloqua @ BrennerMichael Totally agree, Michael. What are the benefits? What do you think? .

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Eloqua @ BrennerMichael Totally agree, Michael. What are the benefits? What do you think? .

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It gives them a whole other perspective on what they’re doing which is the great value of events and conferences.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120