Hubspot

JANUARY 17, 2018

Best Sales Podcasts. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Hubspot

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. Since advertising is the primary method for monetization on YouTube, this is critical information.

Cost Per Thousand 96

Cost Per Thousand CPM Youtube Cost per Acquisition 96

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. SALES AND MARKETING ALIGNMENT. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Valasys

JULY 22, 2020

Sales pipeline management is one of the most important responsibilities of B2B teams that marketers should learn to help the salespeople effectively and efficiently move the sales forward. Each stage of the sales pipeline is somehow aligned with the sales process.

Work Management 52

Work Management Marketing Management Top of Funnel Lead Qualification 52

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. She dusted off her rap skills to book the meeting and showed a lot of personality in the process. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Heinz Marketing

MARCH 29, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This time we are talking about sales management intelligence. .

Sales Management 122

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 122

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. They’d rather earn a quick sale. What is a Marketing Funnel? In this sense, it’s an efficient process for both parties.). Creating High-Conversion Content for Each State.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 60

Marketing Budget Trends Cross-Selling Marketing & Strategy 60

Directive Agency

JULY 23, 2020

Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience. Awareness. Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Zoominfo

SEPTEMBER 17, 2019

A lot of people don’t dig very deep into the possibilities of direct contact information – but in today’s whiteboard session, you’ll see the real impact on your sales team. So we went from a sales team of 15 people in a call boutique to 45 people – more of an inside sales body shop. And you have a silent sales floor.

Zoominfo 166

Zoominfo Top of Funnel High Quality Lead Work Management 166

ViewPoint

SEPTEMBER 6, 2012

Jill is an internationally recognized expert who is known for her fresh sales strategies and game changing approaches. She is also a frequent speaker at annual sales meetings, kick-off events, and professional conferences. 2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. Don’t come in here. Absolutely.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

Binary Demand

FEBRUARY 26, 2024

Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. Leveraging AI services enables proactive response to market changes, enhancing sales and supply chain management. Even everyday tasks get an AI makeover. But the transformation doesn’t halt there.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

ClickZ

JANUARY 19, 2021

Brands need an efficient platform to scale effective local lead generation efforts. In the world of commerce, convincing someone to buy a product isn’t usually the toughest part of a sale. Now, it’s an entirely different process. The post A scalable lead generation platform drives local sales appeared first on ClickZ.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? How to Find a Perfect B2B Sales Lead? If you want to build an efficient B2B lead generation campaign, try on your prospect’s shoes. Resort to various automation tools mentioned below to streamline this process.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. The 2000s saw the budding internet culture.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Heinz Marketing

MAY 2, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. how to infuse the buyer’s journey into a sales enablement system/program.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Zoominfo

SEPTEMBER 17, 2019

If you are brand new to sales, here a quick definition: Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. So we went from a sales team of 15 people in a call boutique to 45 people – more of an inside sales body shop. And you have a silent sales floor.

Zoominfo 130

Zoominfo Top of Funnel B2B Sales Work Management 130

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

SocialPilot

FEBRUARY 11, 2024

From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing. Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria.

Sales Management 90

Sales Management ROI Planning Work Management 90

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

FunnelEnvy

SEPTEMBER 4, 2023

Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Click To Tweet Remember, demand generation is for the top of your funnel, where people notice and interact with your content. For example: “Fast, efficient deliveries” is not unique to one company.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. She dusted off her rap skills to book the meeting and showed a lot of personality in the process.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 130

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Marketing AI 147

Marketing AI Transparency B2B Sales B2B Marketing 147

The ABM Agency

APRIL 2, 2021

Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies, have transformed the advertising industry. A major advantage of programmatic buying is its efficiency. The sales cycle or decision-making process for consumers is short, with only one or two decision-makers.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Binary Demand

FEBRUARY 27, 2024

Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. Leveraging AI services enables proactive response to market changes, enhancing sales and supply chain management. Even everyday tasks get an AI makeover. But the transformation doesn’t halt there.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. How can you avoid becoming one of those?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Heinz Marketing

APRIL 19, 2022

One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. By Cameron Katoozi , Marketing Consultant at Heinz Marketing.

Lead Generation 102

Lead Generation Webinar Metrics Sales Qualified Leads Generation 102

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. Follow this step-by-step guide to create a campaign that boosts sales and expands your audience. However, the next question comes as to how to implement intent-based marketing for your business.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another episode of Sales Pipeline Radio.

Top of Funnel 97

Top of Funnel Lead Ranking Lead Scoring CMO 97

6sense

JANUARY 14, 2022

CMOs are at the forefront of these discussions as they relate to corporate culture, brand management, risk mitigation, and more. Which brings us to sales kick-offs (or as some companies now call them, field kick-off, revenue kick-off, etc.). We can now in fact do these more efficiently in a remote setting,” she said.

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

Valasys

JUNE 5, 2020

Accomplishing sales enablement is the ceaseless process of providing your sales teams with all the resources they need to optimize sales closure. A successful sales enablement strategy is tailored to the specific requirements of your sales teams. Hire the most suitable and knowledge candidates.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Marketing Management 52

Biznology

JUNE 22, 2016

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150