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How Predictive Advertising Management Massively Lifts SEM Profits, Revenue and Volume

QuanticMind

Learn how a leading specialty retailer massively lifted paid search performance with a predictive advertising management platform that increased revenue, volume and profits with smart automation that offers a unique combination of data science and machine learning. YouTube: Lear Capital on YouTube. Twitter: @leargold.

SEM 40
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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. As we know, content marketing is so much more than inscribing a business name on pens and scattering them around town. Managing workflows.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

These numbers are huge and the professionals on this list will readily share their experiences and insights on the topic with anyone searching for more practical information. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster.

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17 Google Marketing Tools You Should Be Using

Hubspot

Improve your website's SEO using Google Search Console. Host your website's videos on YouTube, the largest video community in the world. billion searches for information are made per day? But Google is more than just a search engine. DoubleClick Search by Google. Buy ads on Google through Google Adwords.

Google 78
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What is Google Shopping and How Does It Work?

seo.co

E-commerce is simply more efficient for buyers and sellers. The rise of Amazon and Amazon marketing made this clear. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. It’s the largest search engine in the world, occupying 87.6%

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 86
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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. It has also been added to Display and YouTube.