ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. The best vendor event I ever attended was a Salesforce.com road show. This is staggering!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. The best vendor event I ever attended was a Salesforce.com road show. This is staggering!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Engagio

APRIL 12, 2024

Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. According to Salesforce.com’s State of the Connected Customer (6th edition, 2024) , 68% of customers say advances in AI make it more important for companies to be trustworthy. Know the customer.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Salesforce.com. From the group introduction: Salesforce.com. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

InsightSquared

NOVEMBER 29, 2017

The sales operations team is constantly trying to systemize sales processes to increase the sales team’s efficiency and effectiveness , and it’s the director who’s at the helm leading the charge. Most often, this means knowing the ins and outs of Salesforce.com. What are Directors of Sales Operations Responsible for?

Work Management 120

Work Management Salesforce.com Deliverability Forecasting 120

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

AUGUST 21, 2018

Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities. There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked).

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

ViewPoint

DECEMBER 17, 2013

But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. - Adobe , where art thou?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Biznology

NOVEMBER 27, 2013

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It’s fairly basic compared to some of the more expensive systems, but effective and easy to use. Salesforce.com integration. Lead scoring configuration.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Pricing: contact vendor. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Marketing can’t be automated.) 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JUNE 14, 2013

Vendors are another matter: there’s inherent scale economy to scanning the Web and social media once and applying the results to many different clients. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

OCTOBER 26, 2006

Amid the contradictory and self-interested vendor claims of success for their products, CSC Insights’ surveys of over 2,500 companies found a clear winner: on-demand systems (a.k.a, nature of his reports on sales methods and technologies. The most recent, “On-Demand Versus On-Premise CRM: Are There Performance Differences?”

Demand 120

Demand CRM Salesforce.com Studies 120

Customer Experience Matrix

MAY 4, 2010

A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. However, the value is so obvious that I expect many other vendors will soon follow. So it's more a question of how to do them effectively than whether to do them at all.) I got details from two of them last week.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. Salesforce.com' Here were some themes I extracted from his talk: 1/1/1 Philanthropy.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

LeadSloth

NOVEMBER 16, 2010

An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Another company was saving those replies straight into Salesforce.com. That mailbox has to be monitored manually.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

AUGUST 21, 2009

If you read that list quickly, it sounds pretty much like every other marketing automation vendor. Both sets of vendors generally do a decent job with asset management, Web analytics and other reporting, although only the consumer-oriented systems tend to offer serious support for planning, workflow and detailed financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. I do expect vendors to converge on more standard social media features. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

The ROI Guy

SEPTEMBER 10, 2015

There is a decided Value Gap between the approach buyers want you to have, and what most B2B vendors are delivering. So how do you best evolve from empty product pitches to a more effective value selling approach? Yet, only 7% of buyers say your content and sales reps as value-focused. Sign-up now - https://summit.vsrcouncil.org/.

Lead Scoring 40

Lead Scoring Lead Ranking Gartner Salesforce.com 40

Allocadia

JUNE 17, 2019

Without a focus on running marketing, execution or doing marketing becomes less effective. At Allocadia, we’d consider ours to be Marketo, salesforce.com, and Allocadia (of course). These are also the first vendors you would call if you had to start your stack from scratch. Think beyond just marketing.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Customer Experience Matrix

FEBRUARY 12, 2009

The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. Simple telemarketing could also be handled within the system using its CRM features.

Pricing 120

Pricing Price Impressions Marketing Management 120

WebMarketCentral

JUNE 4, 2006

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. Here are several more examples of software vendors who don't offer (Heaven forbid!)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

Allocadia

APRIL 15, 2019

Without a focus on running marketing, execution or doing marketing becomes less effective. At Allocadia, we’d consider ours to be Marketo , salesforce.com, and Allocadia (of course). These are also the first vendors you would call if you had to start your stack from scratch. Think beyond just marketing.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

Webbiquity

AUGUST 29, 2011

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. The ePROneur package uniquely combines hosting, software, services and strategy to help companies with limited resources effectively generate leads and revenue online.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

chiefmartech

APRIL 4, 2017

Whether you need to modify your existing toolset, acquire new technologies or a combination of both, you need to ensure all the platforms are integrated optimally to maximize the effectiveness of your martech stack. Many martec vendors promote that they have built-in integrations to one or more systems. REST versus SOAP API.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 8, 2010

Deliver results (Vendors and service providers.). Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". Rinidas : Private beta with 1000 customers by Salesforce.com for Chatter is on.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

DECEMBER 15, 2009

But this has to change – its impossible to optimize based on each of these silos – BtoB Marketers need lead gen tools with social media built in so we can optimize effectively. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

APRIL 6, 2016

It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. The cumulative impact will be to make all aspects of marketing more effective as treatments are tailored more precisely to individual customers and contexts.

Marketing Automation Services 120

Marketing Automation Services Vendors Purchase Trends 120

Buzz Marketing for Technology

DECEMBER 15, 2009

But this has to change – its impossible to optimize based on each of these silos – BtoB Marketers need lead gen tools with social media built in so we can optimize effectively. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100