Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics? .” I’m in.”

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Enterprise Management 99

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

DAGMAR Marketing

JUNE 15, 2021

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Work Management 111

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Attribution Analytics Google 122

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Sign into Google Ads. . Select Settings. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. The Keyword Game In the grand scheme of an effective SEO campaign, keywords are pivotal players. Picking out relevant keywords boosts your likelihood of making an appearance at the top of organic searches.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

TrustRadius Marketing

DECEMBER 20, 2018

A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Tags can be a difficult and complex group of tools to keep in order. Too many tags can clutter a website and result in slower load times.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Tags can be a difficult and complex group of tools to keep in order. Too many tags can clutter a website and result in slower load times.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

Scoop.it

JULY 7, 2020

From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. Mixpanel added OpenAI’s GPT-3.5 Turbo to its event analytics platform. The system houses both content and the taxonomy behind it, allowing organizations to structure content in the best format for AI.

Marketing AI 109

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 109

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% of all clicks.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. Bain has found that companies that deploy GTM plays see a 15-20% growth in pipeline.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Boost organic reach and engagement via paid.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. Is it organized well on the page? Nowadays, a website’s UX is its heartbeat.

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

SalesIntel

FEBRUARY 26, 2024

This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. Existing seller practices and even some marketing channels are not performing at the anticipated level. Now they are completely dismissive of any invasive marketing without creativity or personalization.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. Existing seller practices and even some marketing channels are not performing at the anticipated level. Now they are completely dismissive of any invasive marketing without creativity or personalization.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. This is where marketing mix modeling comes in.

Marketing Attribution 97

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 97

DAGMAR Marketing

FEBRUARY 2, 2024

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or app’s traffic, engagement, and overall performance levels. Getting Started With Google Analytics 4 The world runs on data.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Click Rate 97

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. So when it comes to getting sign off for budgets, being able to visualize and effectively demonstrate the impact of these tools is crucial. The Google Analytics connector.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG is a new paradigm.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. suggest which tools to use. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52