WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study.

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

APRIL 8, 2014

How a Copywriter Can Help. When you have identified a white paper that''s ready for renewal, a good copywriter can help you determine the specific changes and new information needed. What are your criteria for refreshing a white paper or other marketing content?

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 10, 2012

These ideas can help your search. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa. It's easy to understand that not every freelance writer is a good match for every marketing project. You need a writer with specific technical or subject knowledge.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

These ideas can help your search. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa. It's easy to understand that not every freelance writer is a good match for every marketing project. You need a writer with specific technical or subject knowledge.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

MAY 8, 2012

What can a catalog about sewing threads teach a technology marketer about writing effective sales content? Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

What can a catalog about sewing threads teach a technology marketer about writing effective sales content? Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MARCH 2, 2011

They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Copywriting Help for SMEs. Lack of writing skill and training.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

AUGUST 14, 2012

A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships. Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. Value Area.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships. Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. Value Area.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

OCTOBER 5, 2011

The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology. But of course, not every topic is suitable.or even best presented in a white paper format. A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology. But of course, not every topic is suitable.or even best presented in a white paper format. A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Could one or two of them turn your unused budget funds into a value-producing investment?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Could one or two of them turn your unused budget funds into a value-producing investment?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

APRIL 6, 2010

You will likely find the interview is more effective. Just remember that your role in an interview will be more helpful if you are an active listener and you let the writer--and especially the customer--be the active talkers. Next post: Interviews Part 2: Are your questions asking or leading?

Case Study 120

Case Study Case Studies Studies Course 120

WriteSpark

FEBRUARY 12, 2013

In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. effectiveness. certainly help. door to help with vetting. that will help you quickly identify providers who have actually read the brief. The current. doing yourself.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. effectiveness. certainly help. door to help with vetting. that will help you quickly identify providers who have actually read the brief. The current. doing yourself.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

NOVEMBER 2, 2011

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. A technical e-book writer with information design skills can help you create engaging e-book content. Plan for longevity. Outline with storyboards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. A technical e-book writer with information design skills can help you create engaging e-book content. Plan for longevity. Outline with storyboards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

JULY 20, 2010

However, that document will be more effective if the writer truly understands your subject matter, your market, your audiences, and your communications challenges. The "gets it" factor. Most experienced copywriters with basic skills can produce a document that is adequate for its purpose and audience. Independence.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

MARCH 17, 2009

Decision tools such as selection trees, product-comparison checklists, and payback worksheets in the white paper can help readers identify the key factors for choosing a particular product or vendor. Does our white paper writer have the content strategy and copywriting skills necessary to develop effective elements such as decision tools?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

FEBRUARY 2, 2010

Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material. Nor are they, as some marcom gurus proclaim, just a white paper dropped into a landscape, slide-type layout and called a book. E-book Advantages.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

FEBRUARY 16, 2010

The questions below can help your decision-making. A technical copywriter offers the technology experience and insight that make it easier to get relevant input from your subject experts, then convey that information effectively and appropriately to your customers. Are your agency and internal staff simply overloaded?

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120